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Category: Platforms Update

Stay updated with the latest e-commerce platform integrations and enhancements in Koongo’s ‘Platform Updates’ category. Essential reads for every online retailer!

The Complete Guide to Product Feed Management

Product feed management sits at the centre of every multichannel e-commerce operation. It is the discipline that determines whether your products appear on Google Shopping, whether your Facebook ads show the right price, whether your bol.com listings get approved, and whether your Amazon catalog stays in sync with your actual stock. Get it right and every channel you add becomes a multiplier. Get it wrong and each new channel adds complexity, cost, and errors.

This guide covers the full picture – from what product feed management actually involves, to the specific attributes that matter on the biggest channels, to the practical question of when manual work stops being viable and what to do about it.

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7 Mistakes That Destroy Your Google Shopping Performance (And How to Avoid Them)

If your Google Shopping campaigns are not delivering the results you expect, the problem is usually not your bids or your budget. In most cases, it is your product feed. Feed quality issues account for the majority of underperforming Shopping campaigns yet most merchants never look there first. This guide walks you through the 7 most damaging mistakes, explains exactly why each one hurts you, and shows you how to fix them.

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Zalando Partner Program Return tracking number

To meet the Zalando Partner Program shipping requirements, shipping and return tracking codes must be inserted for all shipments. We’re happy to announce that Koongo now supports Zalando return tracking code transfer.

Zalando founded an online shoe shop in Berlin in 2008. By 2010, it had become the market leader in online shoes and added all sorts of fashion items to its platform. Today, Zalando is a leading European online platform for fashion and lifestyle. It delivers to customers in 23 countries. You can find a wide assortment of more than 5,800 brands in their fashion store. Zalando reports over 7.4B visits and more than 48 million active customers in 2021.

You can visit How to sell on Zalando – Partner Program for more information about Zalando.

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Shopware: Koongo’s new e-commerce platform

Shopware is a modern e-commerce platform connecting enterprise-level capabilities with flexibility. This platform is fully customizable and expandable with additional features or custom layouts. And, it’s also suitable for small and medium online companies. It allows them to implement a shop in a short time based on out-of-the-box features and ready-to-use plugins. You can find out about the platform on its website.

Koongo is happy to announce the implementation of full API integration for the Shopware 5 and Shopware 6 platforms.

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How to sell on Google Shopping

One of the oldest, best-known, and used tools to run ads and make business online is Google Shopping that was created in 2002. It is important to sell on Google Shopping because it has supported many shops and brands worldwide to grow and boost their profits. 

This has happened because Google Shopping can generate an average of 400%-1000% Return On Ad Spend (ROAS). Therefore it would be very profitable and successful for you to sell on Google Shopping because it is one of the main weapons in the digital market for e-commerce.

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How to Sell on Instagram marketplace today

Have you ever considered selling on Instagram? Instagram, one of the Meta platforms, is one of the most used social media platforms in the world with 1 billion monthly active users. 90% of them follow at least one business online. Moreover, two-thirds of the users of this very visual platform are under 35 years old. This type of audience makes Instagram a very interesting place for marketers and sellers. Most of the Instagram users are in the USA and India with 140 million users each. European countries like Russia, Turkey, UK, and Germany are in the top 10 of the world-leading countries by the audience.

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Koongo Connector for Magento2 – Version 2.4.0 released

The Koongo Connector for Magento2 version 2.4.0. has brought several important improvements and also bug fixes for the Koongo Magento 2 plugin.

Firstly, one of the main features is the Koongo Service for Magento2 option. This functionality allows activating the Amazon, Beslist, eBay, Bol.com, idealo, Miinto or Wish marketplace order managements for Magento 2 platform and it will be soon available for Spartoo. So you will have a wide choice to sell your products online using an advanced CMS like Magento.

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PrestaShop Order Sync: Manage Marketplace Orders in Your Store

The PrestaShop order sync allows you to manage your Amazon, eBay, idealo, Bol, Beslist, Miinto, or Wish marketplace orders directly in your store backend.

Koongo imports your marketplace orders into your PrestaShop store and it also syncs your inventory automatically. Hence, your marketplace orders are listed next to your PrestaShop orders and you will be able to manage them just like your regular ones.

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BigCommerce Order Sync: Easily Manage Amazon and eBay Orders

The BigCommerce order sync allows you to manage your marketplace orders directly in your store. It syncs orders from Amazon, eBay, idealo, Bol, Beslist, or Miinto online marketplaces.

Koongo app imports your marketplace orders into your BigCommerce store. And it syncs your inventory automatically. Orders are listed next to your BigCommerce orders. So, you can manage them just like your regular ones.

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