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Effortless
Marketplace Integrations
& Product Feed Management

Built for small to mid-sized stores managing hundreds to thousands of products and selling on 2+ channels like Amazon, Google Shopping, or European marketplaces.

  • List products across 500+ sales channel
  • Sync orders and inventory automatically
  • Keep your product data accurate and up to late

Trusted by 1,500+ e-commerce stores • Managing 1.2M+ orders annually

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*Free plan available. No credit card required. Paid plans from 24 EUR/month.
4.7
4.7

Who is Koongo for? Built for online merchants who want to sell on more channels without the manual work

Multi-channel sellers

Selling on more than one channel and tired of managing data manually

Large catalogue stores

Managing 100 to 10,000+ products that need to stay accurate across every channel

Marketplace sellers

Selling or expanding to Amazon, Zalando, eBay, and other EU marketplaces

Teams replacing manual work

Ready to automate feed updates, listing errors, and stock sync

How can Koongo help you? Selling on multiple channels is complex. Each channel has its own product format, pricing rules, and data requirements. Keeping everything updated across every channel you sell on - while syncing orders and avoiding oversells - takes hours you don't have.
Koongo automates your product feeds, listings, and order sync, so your data stays accurate everywhere without the manual work.

Sell everywhere

Connect your store to 500+ channels - Amazon, eBay, Google Shopping, Zalando, and more. One connection covers marketplaces, price comparison sites, and ad platforms across 40+ countries.

Keep your data fresh

Your product data stays in sync across all connected channels automatically - every 5, 15, or 60 minutes. Stock levels, prices, and listings stay accurate across Bol.com, Allegro, Kaufland, Miinto, and more.

Save time and effort

Stop reformatting product data for every channel by hand. Koongo's feed templates handle each sales channel's format automatically. For marketplaces, a step-by-step wizard walks you through the full setup - no coding needed.

Best Functionality & Features 2024 Category Leaders 2024 Best Customer Support 2023

Start selling on new channels in 4 steps

Getting your store connected to Amazon, eBay, Google Shopping, or any of 500+ other channels takes less than an afternoon. Here's how it works.

  • Connect your store
  • Choose your sales channels
  • Set up your product feed or connect via the marketplace wizard
  • Enable automatic sync - products, inventory, and orders

Start with a free plan

Everything you need to sell on more channels One platform for product feeds, marketplace integrations, and order management

Step-by-step integration wizard

Connect to marketplaces like Amazon, Zalando, and eBay through a guided setup wizard - no coding or technical knowledge required.

Product feed management

Create and export product feeds in XML, CSV, or TXT for any sales channel. Use 500+ ready-to-use templates or build a custom feed layout for any channel not in the library.

Marketplace order sync

Orders from Amazon, eBay, Zalando, and 40+ marketplaces import into your store automatically - no manual processing needed.

Automatic inventory updates

our stock levels sync across every connected channel every 5, 15, or 60 minutes - so you never oversell when inventory runs low.

Advanced pricing & rules per channel

Set channel-specific pricing adjustments, filters, and attribute rules - cover marketplace fees or run different promotions per channel.

Fexible pricing - free to start

Start for free - no credit card required. Paid plans from €24/month. Scale up as your catalogue and channel count grows.

Works with the platform you're already on Koongo connects directly to your store - no data exports, no manual work. Pick your platform to see how it works.
Don't see your platform? Koongo also supports custom platform integrations.

Magento 2 (Adobe) Learn more 
BigCommerce Learn more 
CCV Shop Learn more 
Lightspeed Learn more 
Logic4 Learn more 
Magento – Koongo Service Learn more 
PrestaShop Learn more 
Shopify Learn more 
Shopware 5 Learn more 
Shopware 6 Learn more 
Wix Learn more 
WooCommerce Learn more 

Did not find your platform? Try Custom Platform

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Meet companies that use Koongo daily

"Koongo allowed my business the grow exponentially. The support is second to none and simply freaking amazing! Pricing is lower than any competitor and the system works perfectly. I can safely say that because of the service Koongo provided i am now running a successful business selling on multiple marketplaces. A million thanks!"

"Koongo is a great piece of software which enables us to generate a product feed from our BigCommerce site in XML and connect it to the various online marketplaces which require it. Koongo is simple to use, versatile and very affordable. The support is fantastic too. I highly recommend it!"

"Koongo helps us with our feeds management which is important for our channel sales. Configuration of feeds is easy and we don't need developers for changes. We would highlight great customer support which always addresses our needs fast and in the right way."

FAQs

ABOUT KOONGO

Koongo is an e-commerce data integration platform that connects online stores to 500+ sales channels. It handles two things: marketplace integration (listing products, syncing inventory, and managing orders on platforms like Amazon, bol.com, Zalando, and Kaufland) and product feed management (creating and automatically updating data feeds for Google Shopping, Meta Ads, TikTok, and price comparison sites). Both are managed from a single dashboard.
Koongo is built for small and mid-size online stores that want to sell on multiple channels without manual data work or developer resources. The typical Koongo customer has between 100 and 5,000 products and sells on 3 to 10 channels simultaneously. It is especially well suited for stores in the Netherlands, Belgium, Scandinavia, the United States, and Canada, and for merchants selling fashion, lifestyle goods, or general merchandise.
Koongo was founded in 2009 in the Netherlands, originally as a Magento plugin. Since 2013, it has expanded across Western Europe, the US, and Canada. It currently powers more than 1,500 active store connections and processes over 1.2 million orders per year. Its strongest markets are the Netherlands, Belgium, the Nordic countries, and the United States.
A product feed is a structured file containing your product data: titles, prices, images, availability, and identifiers like EANs. Google Shopping, Facebook Ads, Bing, and most price comparison sites require a correctly formatted product feed before they can display your products. Without a feed, your products are invisible on these channels. Koongo creates, optimizes, and automatically refreshes your feeds so they always contain accurate, up-to-date data.

SETUP AND INTEGRATIONS

Koongo integrates directly with Shopify, WooCommerce, Magento, PrestaShop, BigCommerce, Shopware, Lightspeed, and CCV Shop. It is one of the few platforms with native support for Lightspeed and CCV Shop, making it a practical choice for Dutch and Belgian online stores. Setup requires no developer or API knowledge.
Koongo supports 500+ channels, including Amazon, eBay, bol.com, Zalando, Kaufland, Cdiscount, Beslist, Marktplaats Pro, FNAC, CDON, Fruugo, and dozens of regional European and Scandinavian marketplaces. For advertising, it creates and updates feeds for Google Shopping, Meta Ads, Instagram Shopping, TikTok Shop, Pinterest, Bing Shopping, Idealo, Prisjakt, and many more.
No. Koongo is built for store owners and marketers with no coding or API experience required. A step-by-step setup wizard guides you through connecting your store, mapping product attributes to each channel's required format, and publishing your first feed or marketplace listing. If you get stuck, Koongo's support team is available to help.
Most stores complete their first marketplace or feed connection in 30 to 60 minutes using Koongo's setup wizard. This includes connecting your e-commerce platform, reviewing your product data, mapping required attributes, and publishing. Subsequent channels typically take less time because your product data is already imported.
Yes. Koongo lets you apply different rules, titles, descriptions, prices, and attribute mappings per channel. A change to your bol.com listing does not affect your Amazon feed or Google Shopping data. You can filter which products appear on each channel, adjust pricing rules per market, and translate or adapt content for different regions, all from one place.
Koongo supports product data in multiple languages and currencies simultaneously. You can configure separate title structures, descriptions, and pricing rules for each target market and channel. This means a single product catalog in your store can feed correctly formatted, localized data to a German Amazon listing, a Dutch bol.com listing, and a Swedish CDON listing at the same time.

INVENTORY, ORDERS, AND AUTOMATION

Koongo automatically synchronizes your stock levels across all connected channels on a continuous basis. On Pro plans, inventory updates happen as frequently as every 5 minutes. This means that when a product sells on bol.com, the available quantity on Amazon, Zalando, and your own webshop is updated automatically, preventing the same item from being sold twice.
When a product sells and your stock reaches zero on any channel, Koongo automatically updates the quantity to zero across all other connected channels. This prevents the same item from being ordered again on another platform before your stock is replenished. The update happens automatically without any manual action required.
Koongo handles the full order cycle, not just listings. When an order comes in from a marketplace like Amazon, bol.com, or Zalando, it is automatically imported into your e-commerce platform. Once you ship the order, Koongo sends the tracking details back to the marketplace. This eliminates the need to log in to each marketplace separately to manage orders.
Koongo updates pricing, availability, and inventory data automatically. On Pro plans, updates run as frequently as every 5 minutes. This ensures that price changes and stock movements in your store are reflected on all connected channels quickly, reducing the risk of selling out-of-stock items or displaying outdated prices in ads.

TROUBLESHOOTING AND PERFORMANCE

Google Shopping rejections are most commonly caused by missing GTIN or EAN codes, incorrect pricing compared to your website, low-quality images, vague product titles, or missing required attributes like product category or condition. Koongo validates your feed before submission and flags errors with specific fixes. It also automatically pulls pricing and availability directly from your store, eliminating the most common source of price discrepancies.
The most common reasons for bol.com rejection are incorrect or missing EAN codes, incomplete product descriptions, low-resolution images, wrong category mapping, or pricing errors. Koongo, as a bol.com Silver Partner, has detailed knowledge of bol.com's requirements and validates your product data against them before submission, flagging issues before they result in a rejection.
This happens when your Facebook product catalog feed is not refreshing automatically or is updating too slowly. If the feed is only updated once a day or less, prices and availability in your ads quickly fall out of sync with your actual store. Koongo connects directly to your e-commerce platform and pushes updated feed data to Meta on a frequent, automated schedule, so your dynamic ads always show current prices and only available products.

PRICING AND PLANS

Koongo offers a free plan with no credit card required. Paid plans start from €24 per month. This makes Koongo significantly more affordable than competitors like DataFeedWatch (starting at $69/month) or Feedonomics (starting at $3,000/month). All paid plans can be cancelled at any time with no long-term contracts.
Yes. Koongo has a permanent free plan with no credit card required. New accounts also receive a 7-day trial of paid plan features. After the trial ends, you choose a paid plan or continue on the free plan. You are never charged automatically at the end of a trial.
Yes. Koongo has no long-term contracts or lock-in periods. You can upgrade, downgrade, or cancel your plan at any time directly from your account settings. There are no cancellation fees.
Yes. Koongo is built specifically for small and mid-size e-commerce businesses. The free plan and entry-level paid plans are designed for stores with smaller catalogs. Stores with 100 to 5,000 products are the core user base, and the setup wizard is designed so that a solo merchant or small team can manage everything without agency or developer support.

KOONGO VS. COMPETITORS

Koongo and Channable both offer feed management and marketplace integration, but differ in three key ways. First, Koongo's paid plans start from €24 per month with no minimum contract, while Channable requires an annual commitment and is priced higher for small stores. Second, Koongo natively supports platforms like Lightspeed and CCV Shop, which are popular in the Netherlands and Belgium but not well supported by Channable. Third, Koongo is specifically built for smaller merchants who manage everything themselves, without requiring agency support to operate effectively.
DataFeedWatch is primarily a feed management tool and does not handle marketplace order sync. Koongo combines feed management and full marketplace integration, including order management, in a single platform. Koongo also offers a free plan, starts at €24 per month, and has strong coverage of European and Scandinavian marketplaces that DataFeedWatch does not support.
Koongo is a bol.com Silver Partner and offers one of the most complete integrations available for Dutch and Belgian merchants. Supported Benelux channels include bol.com, Beslist, Marktplaats Pro, and Wehkamp, alongside pan-European channels like Zalando, Amazon, and Kaufland. Koongo also supports Belgian price comparison sites and local advertising channels.
Yes. Koongo supports CDON, which is the leading marketplace in Sweden, Norway, and Denmark, as well as Prisjakt and PriceSpy for Scandinavian price comparison. Koongo is one of the few feed management platforms with dedicated coverage for Nordic channels, making it a practical choice for stores expanding into Scandinavia.

TRUST AND SUPPORT

Koongo is rated 4.7 out of 5 on both Capterra and the Shopify App Store. Customer reviews consistently highlight the quality and responsiveness of the support team, as well as the breadth of channel integrations. Koongo received the Best Customer Support 2023 award and was named a Category Leader in 2024 on Capterra.
Koongo currently powers more than 1,500 active store connections and processes over 1.2 million orders per year, averaging more than 3,300 orders per day across all connected channels. Over the past two years, Koongo has added 40 new channel integrations and 8 new marketplace connections.

Learn how to grow on marketplaces Guides, tips, and marketplace breakdowns to help you reach more customers and sell more.

How to Sell on bol.com: A Complete Guide for Online Stores

TL;DRbol.com is the largest marketplace in the Netherlands and Belgium, with over 13 million active customers. To sell on bol.com, you need a Dutch or Belgian business registration, a VAT number, and an EAN code for every product. Winning the bol.com Buy Box comes down to price, delivery speed, and seller rating – all three […]

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EasyShop is coming: 13 months of selling for the price of 1

A new European marketplace is about to launch, and the entry cost is one month’s subscription. easyShop, a partnership between easyGroup (the brand behind easyJet) and OnBuy, opens to consumers in 21 countries across the UK and Europe in time for peak season 2026. Seller onboarding is open now. Here’s the part that matters for […]

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Shopify + Marketplaces: How to Sell Everywhere From One Place

TL;DR• Shopify’s built-in export tools generate basic product data files – not channel-ready feeds. Every major marketplace will reject a raw Shopify export without transformation. • Connecting Shopify to marketplaces like bol.com, Amazon, and Zalando requires API-based integration, not just a product file upload. • Order sync brings marketplace orders directly into your Shopify dashboard […]

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