Managing a multichannel ecommerce business usually means switching between dashboards, configuring integrations, mapping product attributes, creating feeds, checking product data, and managing marketplace orders.
Koongo MCP introduces a different way to handle these tasks through a conversation with your AI assistant.
Koongo MCP is now live and connects MCP-compatible AI assistants such as Claude, ChatGPT, Gemini, and Cursor to your Koongo account. Instead of navigating every setting manually, you can describe what you want to accomplish and let the AI assistant work with supported Koongo tools and data on your behalf.
You can use it to create marketplace integrations, configure product feeds, map attributes and categories, enrich missing product information, inspect your setup, and work with marketplace orders.
Koongo MCP is available to Koongo customers on the new pricing model, including the Free plan, with no separate MCP fee currently planned.
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All statistics are sourced from official company earnings reports, annual reports, and verified third-party research including Marketplace Pulse, ECDB, Lengow, and primary company disclosures. Data reflects the most recent available figures as of mid-2026.
| TL;DR Amazon surpassed USD 800 billion in total GMV in 2025, with third-party sellers now representing 62% of all units sold and 69% of total GMV. eBay reported USD 79.6 billion in GMV and 135 million active buyers for full-year 2025, with Q1 2026 GMV growing 18% year-on-year. Zalando reached a record 62 million active customers and EUR 17.6 billion in GMV in 2025, growing 14.7% year-on-year. Allegro advanced to 21 million group active buyers with Polish GMV growing at 8.6% year-on-year – more than double Poland’s overall retail growth. Kaufland Global Marketplace attracted up to 43 million monthly visitors across all countries, with overall network GMV growing 11.9% in 2025 and international GMV up 124%. |
Marketplaces now account for more than 60-67% of all global ecommerce sales – and for European merchants, understanding the specific platforms that serve their customers is more useful than global aggregates. This article compiles key statistics for each major European marketplace from their most recent official reports and verified research sources, so you can benchmark each platform’s scale, growth, and seller dynamics in one place.
Every figure here is attributed to its primary source, with direct links where available. Where exact numbers are not publicly disclosed (as with bol.com, which is a subsidiary of Ahold Delhaize and does not publish separate annual reports), we use the most reliable third-party estimates and note the methodology.
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It’s not long since the launch of Kaufland.nl in the Netherlands – and now the Spanish Kaufland marketplace is live too! This makes Kaufland Global Marketplace the largest marketplace network from Europe! The all-in-one solution now offers access to a total of nine markets and a potential 220 million online customers – all with just one registration. The best part – you manage all offer, product and order data from one portal. This keeps the extra effort required for each additional marketplace to a minimum.
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Your customers have started asking ChatGPT what to buy. “A carry-on backpack that fits under the seat,” “a quiet fan for a small bedroom,” and the assistant may answer with real products: images, prices, and a link to a store. Accurate product data helps ChatGPT understand what you sell, and a product feed is the structured way to supply it. Submitting a feed doesn’t guarantee that your products appear in any given answer, but without one, ChatGPT has nothing reliable to work with.
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Sell on up to 9 new marketplaces during the high season (with just one registration!) – start with Kaufland Global Marketplace now during the busiest time of the year and reach up to 220 million new online customers with just one account!!
Whether you’re a seller, a brand, or a global player – offer your products nationally and/or internationally in Germany, France, Italy, Spain, the Netherlands, Poland, Austria, the Czech Republic, and Slovakia, and expand your reach to tap into additional (cross-border) potential during the high season. On the Kaufland marketplaces, you can achieve immediate success even without extensive e-commerce experience.
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