Amazon is the world’s largest online marketplace, with over 300 million active customer accounts globally and annual third-party seller revenue exceeding $140 billion. For European merchants, selling on Amazon is not just a growth option – it is increasingly a baseline expectation in competitive product categories.
The good news: the barriers to entry are lower than most sellers expect. You do not need a US legal entity, a US bank account, or a dedicated development team to get started. What you do need is a clear understanding of how Amazon’s seller infrastructure works, what product data requirements you must meet, and how to keep your inventory and orders in sync across channels once you are live.
This guide covers everything a European merchant needs to know before listing their first product on Amazon – from account setup and VAT obligations through to product attributes, common errors, and multi-channel order management.
| Key Takeaways European merchants sell via Seller Central using a pan-European or individual marketplace account – no US entity required. Amazon Vendor Central is an invite-only wholesale programme; most independent merchants use Seller Central. Each Amazon marketplace has specific product attribute requirements – what works on amazon.de may need adjustment for amazon.fr or amazon.nl. VAT compliance is the most overlooked cost for new Amazon sellers expanding across EU countries. Automating inventory and order sync between your existing store and Amazon prevents overselling and reduces manual workload significantly. |
Pricing and features verified as of June 2026, based on koongo.com/pricing, datafeedwatch.com/pricing, and independent user reviews on G2, Capterra, and Tekpon.
| TL;DR The main difference is feed management vs marketplace management: DataFeedWatch focuses on feed optimisation for advertising channels, while Koongo combines feed management with marketplace API integration, order sync, and inventory sync. Koongo offers a permanent Free Plan and paid plans from EUR 24/month with a 7-day free trial – no credit card required. Feed Manager is included in every plan as standard. Marketplace Manager is an add-on service and combining both costs the same as Marketplace Manager alone. DataFeedWatch’s plans start at EUR 54/month for the Shop tier, with no permanent free plan. Koongo’s marketplace order and inventory synchronization – and its bol.com Silver Partner status – are key differentiators for merchants selling directly on marketplaces, not just running ad feeds. DataFeedWatch’s larger channel library (2,000+ across 60+ countries) suits agencies focused purely on advertising feed optimisation. |
If you are comparing product feed tools, the decision usually comes down to one core distinction: feed management vs marketplace management. Feed management tools optimise and distribute your product data to advertising and comparison channels like Google Shopping or Meta Ads. Marketplace management goes further – it connects your store directly to marketplaces like Amazon, bol.com, or Zalando, syncing not just product listings but also inventory and orders.
This comparison is for merchants evaluating Koongo Pricing against DataFeedWatch as a DataFeedWatch alternative – particularly those selling on multiple marketplaces and channels from Shopify, WooCommerce, or Magento. DataFeedWatch is built primarily for feed management. Koongo combines feed management and marketplace integration software in one platform, which matters most if your roadmap includes direct marketplace selling rather than advertising feeds alone.
Below, we compare pricing, features, marketplace coverage, ease of use, and real costs for a sample store, so you can see which platform fits your specific situation.
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A new marketplace, easyShop, is launching for peak season 2026, and if you already sell on OnBuy you’re closer to being on it than you might think. The reason is OnCommerce: the platform that connects OnBuy, easyShop, and the returning Comet brand, letting sellers reach all three through a single account and a single product catalogue.
But what exactly is OnCommerce, how does the one-account model work, and what does each marketplace offer a seller? This guide breaks it down in plain terms: what OnCommerce is, the three marketplaces it powers, how listings, stock, and payments stay in sync across them, and the early-bird offer that gives you 12 months of subscription free if you join by 31 July 2026. We also cover how to connect your store to all three with Koongo, with no coding required.
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| TL;DR bol.com is the largest marketplace in the Netherlands and Belgium, with over 13 million active customers. To sell on bol.com, you need a Dutch or Belgian business registration, a VAT number, and an EAN code for every product. Winning the bol.com Buy Box comes down to price, delivery speed, and seller rating – all three matter equally. Connecting your Shopify or WooCommerce store via an API integration lets you manage listings, inventory, and orders without manual work. Most new bol.com sellers make their first sale within 2 to 4 weeks of going live. |
bol.com processes more than 13 million orders per year and reaches over 13 million active customers across the Netherlands and Belgium. For any Dutch or Belgian online store looking to grow beyond its own webshop, it is the single most important marketplace to be on. The platform generated approximately EUR 5.3 billion in gross merchandise value in 2023, and third-party sellers now account for more than half of all sales.
Getting started on bol.com is straightforward if you know what the platform requires. This guide walks you through every step – from account registration and product requirements to the Buy Box, returns, and connecting your existing store.
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A new European marketplace is about to launch, and the entry cost is one month’s subscription. easyShop, a partnership between easyGroup (the brand behind easyJet) and OnBuy, opens to consumers in 21 countries across the UK and Europe in time for peak season 2026. Seller onboarding is open now.
This offer is an early-bird deal: pay for one month of your seller subscription by 31 July 2026, and your next 12 months of subscription are free, so you get 13 months of selling for the price of one. Because OnBuy, easyShop, and Comet all run on the same OnCommerce account, that single subscription covers all three marketplaces as they launch. Standard selling fees on your actual sales still apply, so it’s the subscription cost that’s waived, not selling on the platform entirely.
Here’s the part that matters for your budget: sign up and pay your first subscription month by 31 July 2026, and your next 12 months of subscription fees are free. And because easyShop runs on the OnCommerce platform, every merchant selling on OnBuy automatically starts selling on easyShop when it opens. Same catalogue, same subscription, no extra listing work.
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