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Google Shopping

Google Shopping is part of AdWords, except no specific image or text ads are placed here. Instead store operators share standardized data from their online shop with Google. This data is the basis for the product boxes, in which the product image, price, shipping costs and the retailer’s name are displayed. The layout of the box is defined by Google.

Payment takes place in a CPC (cost per click) auction process. That means the shop owner himself can stipulate how valuable a click for a certain search query is to him. The principle is very simple: the higher the bid, the better the chance his offer will be placed in a prominent position, i.e. as close to the top as possible.

Advantages of Google Shopping

The most important benefit of this system is of course that Google Shopping is from Google. No one who is active in e-commerce can avoid the largest search engine. Most potential customers performing a product search go to Google first and enter a keyword into the search field. Many of them already use the shopping tab, directly under the search field, which over time has become just as important as the tabs for images, maps and videos. Anyone who does not pay attention to the habits of online shoppers does not have good survival chances in the highly competitive e-commerce market regarding the long run.

With Google Shopping, Google is offering a marketplace, and shop owners are taking advantage of this opportunity. One of the benefits is Google’s reputation as an unerring search engine. Users trust Google. Whatever appears at the very top of any search query results list immediately appears to be reputable, just based on its position. Google’s reputation brings about higher click and conversion rates.

For all those active in a highly competitive market, Google Shopping is absolutely vital today. The story is a little different for niche products. If there are too few competitors the advertisements are often not of much benefit. For specialized products, website optimization remains a more helpful alternative.

Product feeds

  • Google Shopping - Product - USA, Canada - XML
  • Google Shopping - Product - Europe - XML
  • Google Shopping - Product - South America - XML
  • Google Shopping - Product - Region Asia - XML
  • Google Shopping - Promotions - XML

Countries

  • Austria
  • Australia
  • Belgium
  • Brazil
  • Canada
  • Switzerland
  • Czech Republic
  • Germany
  • Denmark
  • Spain
  • Finland
  • France
  • United Kingdom
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Japan
  • Netherlands
  • Norway
  • New Zealand
  • Poland
  • Portugal
  • Romania
  • Sweden
  • Slovakia
  • United States

Channel integration type

    The Google Shopping channel is connected to Koongo via a product feed.

Meet Koongo

Koongo helps online sellers to succeed on online marketplaces and comparison websites by automating data and order sync. It allows sellers to sell on more locations with less effort.


Connect your favorite channel in 4 easy steps:

  • Start 30-day Koongo free trial
  • Create an account on your favorite channel
  • Create a channel product feed in your Koongo account
  • Activate automatic product and order synchronization

Google Shopping Integration Manual

The Google Shopping feed is used to upload product data to Google Shopping channel.

1. Open account in Google Merchant Center

2. Create Google Shopping Feed

Add Google Shopping feed to your profile grid. For more details please check the manual below:

3. Google Category Mapping

Please map your store categories to Google Shopping categories.

4. Set Up your Shipping Costs

For some of the Google Shopping locations are shipping costs mandatory attributes. Please set up your Google profile shipping costs if needed.

5. Connect Google Shopping Feed

Connect your feed to your Google Merchant Center account.

Google Shopping Feed - Error Report

To get more information about product upload errors, you can check the Google feed error report in Google Merchant Center.

Google Shopping Feed - Magento Troubleshooting

For Connector for Magento and Connector for Magento 2, there might be an additional adjustment needed to export the products URL links properly. For more details please check the manuals below:



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