Why Use Bing Ads for E‑commerce: The Underrated PPC Channel

In this article, we’ll explore:

• Who’s using Bing — demographics, behaviors, and spending power.
• Why it’s a smart channel for e-commerce — CPC, conversion rates, competition.
• How to launch and optimize Bing campaigns with modern PPC techniques.
• How Koongo supercharges your Bing Ads strategy, from feed management to performance tracking.

By the end, you’ll understand why Bing Ads, paired with Koongo, offers a unique and smart path to sustainable e-commerce growth. Let’s dive in.

Watch the Kaufland Webinar Recording: Expand to France & Italy! Get 3 months without monthly basic fee

Discover exciting opportunities in France and Italy—Europe’s 3rd and 4th largest e-commerce markets. In the first part of the webinar, Kaufland Global Marketplace highlights the potential of these new markets and the benefits of expanding your sales reach.

Then, Koongo shows you how to connect your store and seamlessly integrate with Kaufland using List Offers and Create New Products features.

Whether you’re just starting or ready to scale, this session offers practical guidance and insights to help you succeed internationally.

Top 10 Best-Selling Categories on Allegro and How to Succeed in Them

Allegro, established in 1999, has evolved into Poland’s premier e-commerce platform and a significant player in Central and Eastern Europe. With over 21 million active buyers, including nearly six million from international markets, Allegro offers a vast and diverse customer base for sellers.

Kaufland Webinar – Go global: Expand your sales with Koongo and Kaufland Global Marketplace

Join us for an insightful webinar on May 15th, where we will explore the exciting new opportunities in our two new markets: France and Italy! In the first part of the webinar, Kaufland Global Marketplace will introduce you to the potential of these markets and cover the benefits of tapping into the 3rd and 4th largest e-commerce markets in Europe. From our partner Koongo, you will learn how to connect their platform to your store. Koongo will also walk you through the setup process for integrating Kaufland List Offers and Kaufland Create New Products.

Smart Exclusions: Avoiding Unprofitable Product Listings on Bol.com

Bol.com is the #1 e-commerce platform in the Netherlands and Belgium, attracting over 13 million active customers. With its trusted reputation, broad product reach, and seller-friendly environment, Bol.com is a key sales channel for online retailers looking to grow in the Benelux region.

But success on Bol.com isn’t just about listing everything in your catalog. It’s about listing the right products—those that actually bring in profit, sell consistently, and align with your business goals. Every item on your feed costs time, money, and attention. If a product underperforms, it could drag down your entire operation.

That’s where smart exclusions come in.