Single integration point
Selling and promoting your products on several selling and marketing channels is definitely the best way how to attract more customers. However, with increasing number of channels used it can be overhelming task. But not with Koongo. Once you set up the integration bridge between Koongo and your e-store you can manage all your listings on all set up channels from one user interface. Note you need merchant account with every channel you intend to use.
Do you run multiple online stores? Perhaps each powered by different e-commerce platform? And every store uses different set of selling, marketing and affiliate channels? Well, congratulations to your ambitions - that's a lot of management, right? One good news for you - with Koongo you can manage all selling and marketing listings for all your independent stores from one user interface. Isn't it cool?
500+ channels across 50+ countries worldwide
Over the last couple of years Koongo has served thousands of users from tens of countries. This way we have accumulated quite big collection of price comparison channels, product aggregators, affiliate networks and selling channels. Don't believe us? We are not kidding you - 500+ channels, 50+ countries.
- Check the list of all supported channels, grouped by countries.
Selling your products in foreign countries is definitely recent trend in the world of global e-commerce, though surely there is couple of challenges you have to overcome in order to sucessfuly expand your online business behind the borders of your country. Take the first step with Koongo - willing to expand to Germany? Well, check the list of channels Koongo supports in Germany, set some up and get new customers.
Channel performance tracking
Only few selling and marketing channels allow to sell or promote products for free - the majority of them charge merchant some soft of fee. Thus, you need to carefully evaluate which channels work for you the best. You need to analyze ROI (i.e. return over investment) of every channel you use. With Koongo's performance tracking feature you can accomplish this task. Easy.
API stands for application programming interface which may sound like techie thing but actually that's what you need to manage your online business with less effort if you decide to go multi-channel with Koongo. To put it another way, API allows you to automate processes, such as product listing and order synchronization, so you can process orders coming from various channels from your prefered backoffice. For example, Koongo offers API for Amazon, Marktplaats, eBay and Bol. Check out Add-on store for a complete list of API integrations.
Feeds always up-to-date
Integration with price comparison websites, affiliate networks and selling channels that Koongo supports is provided in the majority of cases through product data files, called feeds. However, everything evolves quite rapidly and every channel changes from time to time the layout of it's feed, i.e what works today doesn't have to work tomorrow. With Koongo you don't need to worry about it as Koongo provides you always up-to-date feed layouts.
If you become multi-channel and cross-border merchant you may soon realize that you need to adjust product prices independently per each channel used. And that's not a problem with Koongo at all as you can set up easily fixed or percentual margins on product prices. You can even decide to list within one channel one product 10% cheaper while another 5% more expensive.
Price comparison websites, affiliate networks and selling channels often require you to map your store categories onto their unique category tree. In addition, they frequently update those trees pretty much in the same manner as they change feed layouts. Even if mapping is not strictly required it improves usualy the ranking of your store. With Koongo this is not a big deal - you can set up easily category mapping and Koongo notifies you should the feed layout or category tree be changed and your attention required.
FTP for feed upload
Koongo has built-in feature which allows you to upload product data files (i.e. feeds) to a remote server using file transfer protocol (FTP). Although this feature is used in background mainly for integration purposes with selling channels that Koongo supports you can use it also for your specific needs, such as for further processing of feeds and integration with advanced CRM systems or custom built solutions.
Product and attribute filters
With Koongo you can easily set up various rules for product filtering, based on any attribute value or category assignment. So for example you can list scuba diving gear on one channel while freediving gear on another. You can also merge various store attributes into one feed attribute and thus improve product listing or store ranking within given channel. Lastly, you can set up also conversion rules for product attributes, like 'L' > 'Large'. You can even use regular expressions for advanced attribute processing.
Support and documentation
In fact, the key aspect for success of any product or servise is good support, or better, very good support. And that's exactly what we strive for here in our headquater. Thanks to our team distributed around couple of countries we provide suppport five working days in a week (during weekends only in critical cases), almost no matter your time zone. Also, we keep Koongo's user documentation up-to-date as much as possible.
- Check out Koongo's documentation