Selling on the Comparison Website idealo


idealo is one of the leading price comparison portals in Europe. With more than 76 million page views per month, it’s the price expert in online retail and, as one of Europe’s largest performance marketing channels, it delivers high-quality traffic to more than 50,000 merchants every day, helping them to grow.

idealo users can compare up to 500 million offers on idealo and find out more about them by reading reviews and user opinions. It operates in six European countries including Germany, Austria, the UK, Spain, Italy and France. This allows you to reach millions of shoppers and gives you the opportunity to sell your products to a wide range of consumers.

In addition to this reach, there are other benefits for you as a merchant: the quality of its traffic is significantly higher than traffic from other performance marketing channels. The users who come to your site through these price comparison features are at the lower end of the decision-making funnel. This means that you will always receive highly qualified traffic, giving you a very good cost-to-sales ratio. The quick and easy onboarding process makes working with idealo even more attractive and profitable.

Its merchant backend (idealo Business) gives you extensive performance data. Listing in the idealo app, which has already been downloaded more than 18 million times in Germany, is another major advantage. Other idealo features such as price alerts and watch lists increase the loyalty and durability of users’ purchasing decisions.

In summary, it can be said that it is currently particularly attractive for merchants to work with idealo. On the one hand, this is due to the fact that 82% of Germans state that they want to compare prices more often, and idealo offers them a large reach and a user-friendly platform for this purpose. Accordingly, sales of price comparisons are growing in contrast to the overall e-commerce market in Germany.

With its comprehensive data and focus on quality and service, idealo is the ideal partner for merchants who want to take their business to the next level.

Benefits of selling on idealo

  • High Performance – idealo has an easy integration and professional teams to help with the development of its platform. Therefore it is one of the best and most reliable performance marketing channels on the market. Also, idealo has more than 5,000 categories to provide a choice as wide as possible and gain new potential customers for its clients.
  • Cross-border activities – idealo supports the business with selling your products cross-border. It helps with the expansion into the German, French, Spanish, Italian, Austrian, and UK markets, and in order to do so, it offers a wide range of technical and account management solutions.
  • Optimization tools and opportunities – idealo provides tools to supports its clients like offering access to the Business Platform in order to help them to achieve the best possible results. In this way, the clients will check daily click statistics, budget consumption, shop reviews, and also create reports based on this data. 
  • Easy technical integration – idealo assigns a dedicated Technical Account Manager to guide the clients through offering listing on idealo and optimization processes, technical onboarding, and any troubleshooting.

Things you need before starting the enrollment process

If you want to work with idealo you need to make sure that your company can provide the following features

  • Full translation of your website into English.
  • Customer Service/Contact link in English.
  • T&Cs link with complete company information.
  • Shops must be from EU/UK.
  • Return policy of at least 14 days.

Things to consider when selling on idealo

Please ensure your shop can comply with the following prerequisites: 

  • Complete translation into the language of the country in which the goods are to be offered. 
  • Full imprint with data of the company, VAT- no. and address
  • Prices on the website are inclusive of VAT (not just at check out)

What can I sell on idealo?

idealo has an extensive list of products for its catalog. Nearly all types of retail categories are available on idealo. It is important to remember that idealo is a price comparison site so its customers visit idealo to compare offers. Thus, offers on products should be comparable over multiple shops.
It is also possible to check the option to make the flights comparison

Why is selling on idealo with Koongo beneficial?

The idealo’s integration with Koongo is an excellent selling channel for any of your product categories. From now on your product prices, stock levels and new products will be synchronized automatically on idealo. Koongo keeps your data up-to-date on idealo with an unbeatable product update frequency in order to automatically collect any data modifications made in your store. You can adapt your offers, and assortment before other merchants in order to offer the best possible deal.

Koongo is offering the order management service for idealo users. You can manage all order details such as confirmations, shippings, trackings, and cancellations directly from your e-commerce platform. Koongo imports the orders from your idealo account to your store automatically within 15 minutes.

Additionally, selling on idealo with Koongo is offering other advantages

  • Advanced filtering features: You can filter almost everything to export only specific products. From product attributes to specific keywords.
    You can use all your attribute data with advanced filtering purposes on Koongo
  • Transformation features: you will be able to edit and transform all your catalog attribute information and data thanks to Koongo in-built transformation tool. The currency conversion and exchange rate, conditional rules, advanced attribute combination, and edition, or the use of regular and mathematical expressions will definitely improve your data feed quality with no need to alter your store settings.
  • The API order connection: It will keep all your order information updated effortlessly.

As you may know, Koongo is offering full support for more than 500 marketplaces and selling channels worldwide, including idealo. You won’t regret giving Koongo a chance. It fully supports any existing e-commerce platform from Shopify, Magento, Prestashop, CCV Shop, Lightspeed, WooCommerce to any Custom Platform. You just need to sign up to check how Koongo is capable to boost your sales. There’s no risk associated, 30 days Free Trial period is available.

For more details, you may check the idealo integration manual or contact us at We’ll be happy to help you with your idealo integration.

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