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Category: Uncategorized

How to Sell on bol.com: A Complete Guide for Online Stores

TL;DR
bol.com is the largest marketplace in the Netherlands and Belgium, with over 13 million active customers.
To sell on bol.com, you need a Dutch or Belgian business registration, a VAT number, and an EAN code for every product. Winning the bol.com Buy Box comes down to price, delivery speed, and seller rating – all three matter equally.
Connecting your Shopify or WooCommerce store via an API integration lets you manage listings, inventory, and orders without manual work. Most new bol.com sellers make their first sale within 2 to 4 weeks of going live.

bol.com processes more than 13 million orders per year and reaches over 13 million active customers across the Netherlands and Belgium. For any Dutch or Belgian online store looking to grow beyond its own webshop, it is the single most important marketplace to be on. The platform generated approximately EUR 5.3 billion in gross merchandise value in 2023, and third-party sellers now account for more than half of all sales.

Getting started on bol.com is straightforward if you know what the platform requires. This guide walks you through every step – from account registration and product requirements to the Buy Box, returns, and connecting your existing store.

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EasyShop is coming: 13 months of selling for the price of 1

A new European marketplace is about to launch, and the entry cost is one month’s subscription. easyShop, a partnership between easyGroup (the brand behind easyJet) and OnBuy, opens to consumers in 21 countries across the UK and Europe in time for peak season 2026. Seller onboarding is open now.

This offer is an early-bird deal: pay for one month of your seller subscription by 31 July 2026, and your next 12 months of subscription are free, so you get 13 months of selling for the price of one. Because OnBuy, easyShop, and Comet all run on the same OnCommerce account, that single subscription covers all three marketplaces as they launch. Standard selling fees on your actual sales still apply, so it’s the subscription cost that’s waived, not selling on the platform entirely.

Claim The Offer before 31 July

Here’s the part that matters for your budget: sign up and pay your first subscription month by 31 July 2026, and your next 12 months of subscription fees are free. And because easyShop runs on the OnCommerce platform, every merchant selling on OnBuy automatically starts selling on easyShop when it opens. Same catalogue, same subscription, no extra listing work.

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Shopify + Marketplaces: How to Sell Everywhere From One Place

TL;DR
• Shopify’s built-in export tools generate basic product data files – not channel-ready feeds. Every major marketplace will reject a raw Shopify export without transformation.

• Connecting Shopify to marketplaces like bol.com, Amazon, and Zalando requires API-based integration, not just a product file upload.

• Order sync brings marketplace orders directly into your Shopify dashboard – so your team processes all orders in one place, regardless of which channel they came from.

• Your product feed must contain correctly formatted GTINs, channel-specific titles, accurate pricing, and real-time stock levels. Missing any of these causes disapprovals or overselling.

• The recommended setup sequence is: feed management first, then marketplace integration, then order and inventory automation – one channel at a time.

Shopify is one of the most popular e-commerce platforms in the Netherlands, Belgium, and across Europe – and for good reason. It is fast to set up, reliable to run, and straightforward to manage. But Shopify was built to run your own webshop. Selling on bol.com, Amazon, Zalando, or Google Shopping from the same backend requires a layer of infrastructure that Shopify does not include out of the box.

This guide explains exactly what Shopify can and cannot do natively for multichannel selling, how to connect your Shopify store to the marketplaces that matter for your market, and what the full setup looks like from first product feed to automated order management.

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The Complete Guide to Marketplace Integration

Selling on a marketplace is not the same as submitting a product feed to an advertising channel. When a customer buys from you on bol.com or Amazon, a commercial transaction happens that your store needs to know about, fulfil, and confirm – and the marketplace needs to receive real-time stock updates to prevent the next customer from ordering something you no longer have. This two-way operational relationship is what marketplace integration is built to manage.

This guide covers everything you need to understand about how marketplace integration works – the technical foundations, the order and inventory sync mechanics, returns handling, and the specific errors that cause the most disruption for sellers operating across multiple channels simultaneously.

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Zalando Feed Errors: How to Fix and Ensure Full Product Approval

Selling on Zalando is a unique opportunity for fashion and lifestyle brands to gain visibility in one of Europe’s leading online marketplaces. With over 50 million active customers across 25+ countries, Zalando offers powerful reach and brand exposure. However, this opportunity comes with strict technical and content standards that merchants must meet to ensure product listings are approved, published, and shown to customers.

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Why Use Bing Ads for E‑commerce: The Underrated PPC Channel

In this article, we’ll explore:

  • Who’s using Bing — demographics, behaviors, and spending power.
  • Why it’s a smart channel for e-commerce — CPC, conversion rates, competition.
  • How to launch and optimize Bing campaigns with modern PPC techniques.
  • How Koongo supercharges your Bing Ads strategy, from feed management to performance tracking.

By the end, you’ll understand why Bing Ads, paired with Koongo, offers a unique and smart path to sustainable e-commerce growth. Let’s dive in.

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Sell online with Kaufland – internationally too!

Kaufland Global Marketplace is an all-in-one solution that allows online sellers to sell on all the Kaufland marketplaces with just one registration. The networked multi-marketplace technology allows centralized management of all offers, orders, and product data from a single portal.

The all-in-one solution supports online sellers with many services at no extra charge, which are necessary for successful growth in online business. Moreover, Kaufland’s services in the area of cross-border logistics simplify your online expansion into other countries.

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Sell everywhere with Koongo

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