Benefits of Selling on Wish Marketplace interface is quite different from the other marketplaces. They’ve embraced the gamification concept to offer a very genuine shopping experience with plenty of gaming elements all around the site. The “Shopping Made Fun” leitmotiv could not be more appropriate. Besides all that, other features also make Wish marketplace interesting to increase your sales:

  • Sellers Pay as they Sell with no Flat Fees involved: Sellers have free access to Wish marketplace and its resources. Sellers will be just charged a commission when a product is sold. It’s simple, no payment is needed if no sales are coming.
  • Sellers have access to a huge number of mobile shoppers. It’s a fantastic way to expand your m-commerce business. Full access to the Wish mobile app is granted as well. There’s no need to create a specific app to explore the m-commerce possibilities.
  • Sellers have access to the Wish product targeting functionality. It helps you to better identify potentialities and business possibilities within your existing product category.
Things to consider if selling on Wish

In case you’d like to start selling on, it’s important to have a look at their restrictions:

  • In case you’d like to offer branded products, you’ll need to be an Authorized Seller with an agreement or authorization letter from the trademark owner that will be required by
  • You need to be selling new products, neither used nor refurbished products. Only brand new products can be listed in the marketplace.
  • It’s not a recommended marketplace to offer high-end or luxury products as is known to offer quality products at an affordable price.
How to sell on Wish marketplace

For more details about the Wish marketplace please check How to Sell on Wish marketplace.

Product feeds

  • - API Product Syncing - currency - USD - CSV
  • - API Product Syncing - Remove - CSV
  • - API Product Syncing - currency - non USD - CSV


  • Austria
  • Belgium
  • Canada
  • Czech Republic
  • Germany
  • Denmark
  • Spain
  • Finland
  • France
  • United Kingdom
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Poland
  • Sweden
  • Slovakia
  • United States

Channel integration type

Meet Koongo

Koongo helps online sellers to succeed on online marketplaces and comparison websites by automating data and order sync. It allows sellers to sell on more locations with less effort.

Connect your favorite channel in 4 easy steps:

  • Start 30-day Koongo free trial
  • Create an account on your favorite channel
  • Create a channel product feed in your Koongo account
  • Activate automatic product and order synchronization integration manual

Koongo implemented an API solution to integrate your store with Your products are synchronized automatically.

The Wish API connection is using Product and Remove feeds.

  • Product feed for USD currency - This product feed is used to upload product data to the US-located Wish marketplace.
  • Product feed for non-USD currency - This product feed is used to upload product data to non-USA located Wish marketplaces.
  • Remove feed - This feed is used to remove store deactivated products from the Wish marketplace.

Note: The Wish marketplace integration is not available for Connector for Magento and Connector for Magento 2 users. For the Magento and Magento 2 platforms please use the Koongo Service option.

1. Open an account with

Open an account on the Wish marketplace.

2. product feed

Add feed to your Koongo profile grid.

3. mandatory attributes

Wish product feed has several mandatory attributes that need to be filled.

  • Product_name - a name of the product
  • Description - a description of the product
  • Tags - this attribute is used for Wish category selection
  • SKU - The unique identifier that your system uses to recognize this product
  • Color - The color of the product. Example: red, blue, green. You can find the list of approved values at
  • Size - The size of the product. Example: Large, Medium, Small, 5, 6, 7.5. You can find the list of approved values at
  • Price - In USD only. The price of the variation when the user purchases one, max 100,000
  • localized_price - The price of the variation in the merchant's local currency. This is required for non-USD merchants. You can use the Koongo currency convertor
  • shipping_cost_default - In USD The default shipping of the product when the user purchases one, max 1000. The specific country shipping can be specified in your Wish account.
  • localized_shipping - The merchant's localized currency code. This must be provided in order to set localized pricing fields. This is required for non-USD merchants. You can use the Koongo currency convertor

3. Connect Wish feed

Connect your Wish feed to your account and submit your products to

Wish order synchronization manual

The Wish order synchronization is currently supported for selected e-commerce platforms. To activate the Wish order synchronization, please follow:

Channel setup assistance

Do you struggle with a channel setup? Let us know at We'll be happy to help you

Start selling with Koongo today

or contact us for more details