Wish Integration

Benefits of Selling on Wish Marketplace interface is quite different from the other marketplaces. They’ve embraced the gamification concept to offer a very genuine shopping experience with plenty of gaming elements all around the site. The “Shopping Made Fun” leitmotiv could not be more appropriate. Besides all that, other features also make Wish marketplace interesting to increase your sales:

  • Sellers Pay as they Sell with no Flat Fees involved: Sellers have free access to Wish marketplace and its resources. Sellers will be just charged a commission when a product is sold. It’s simple, no payment is needed if no sales are coming.
  • Sellers have access to a huge number of mobile shoppers. It’s a fantastic way to expand your m-commerce business. Full access to the Wish mobile app is granted as well. There’s no need to create a specific app to explore the m-commerce possibilities.
  • Sellers have access to the Wish product targeting functionality. It helps you to better identify potentialities and business possibilities within your existing product category.
Things to consider if selling on Wish

In case you’d like to start selling on, it’s important to have a look at their restrictions:

  • In case you’d like to offer branded products, you’ll need to be an Authorized Seller with an agreement or authorization letter from the trademark owner that will be required by
  • You need to be selling new products, neither used nor refurbished products. Only brand new products can be listed in the marketplace.
  • It’s not a recommended marketplace to offer high-end or luxury products as is known to offer quality products at an affordable price.
How to sell on Wish marketplace

For more details about the Wish marketplace please check How to Sell on Wish marketplace.

Product feeds

  • - API Product Syncing - currency - USD - CSV
  • - API Product Syncing - Remove - CSV
  • - API Product Syncing - currency - non USD - CSV


  • Austria
  • Belgium
  • Canada
  • Czech Republic
  • Germany
  • Denmark
  • Spain
  • Finland
  • France
  • United Kingdom
  • Hungary
  • Ireland
  • Italy
  • Netherlands
  • Poland
  • Sweden
  • Slovakia
  • United States

Channel integration type

Meet Koongo

Koongo helps online sellers to succeed on online marketplaces and comparison websites by automating data and order sync. It allows sellers to sell on more locations with less effort.

Connect your favorite channel in 4 easy steps:

  • Start 30-day Koongo free trial
  • Create an account on your favorite channel
  • Create a channel product feed in your Koongo account
  • Activate automatic product and order synchronization integration manual

Koongo implemented an API solution to integrate your store with Your product data is synchronized automatically.

The Wish API connection is using Product and Remove feeds.

  • Product feed for USD currency - This product feed is used to upload product data to the US-located Wish marketplace.
  • Product feed for non-USD currency - This product feed is used to upload product data to non-USA located Wish marketplaces.
  • Remove feed - This feed is used to remove store deactivated products from the Wish marketplace.

Note: The Wish marketplace integration is not available for Connector for Magento and Connector for Magento 2 users. For the Magento and Magento 2 platforms please use the Koongo Service option.

Wish - invite only model

Wish marketplace moved to an invite only model for merchants wanting to sell on this selling channel. Wish does this in order to be more selective about the merchants they work with on Wish. So, they can build trust with their global merchant and user base. This will enable Wish to focus more of their attention on the merchants they want to work with.

Koongo merchants can request to join Wish by using the link below. Wish will fast track the review of the Koongo's merchants. As part of the questionnaire please indicate that you use Koongo integration (question: What is the name of your channel integration?). The Wish signup process can take a couple of days.

If you have any questions or need any assistance, you can contact directly Wist representative Alan at or Koongo support at

Wish product data integration

For more information about how to upload your product data on the Wish marketplace, please check the manual below.

Wish order synchronization manual

The Wish order synchronization is currently supported for selected e-commerce platforms. To activate the Wish order synchronization, please follow:

Channel setup assistance

Do you struggle with a channel setup? Let us know at We'll be happy to help you

Start selling with Koongo today

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