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Category: Marketplaces

Master Selling on Marketplaces: Dive into our comprehensive guides to learn the ins and outs of various online marketplaces. From setting up shop to optimizing sales strategies, discover essential tips and tricks to maximize your success and stand out in the competitive digital marketplace.

How to Sell on Zalando and Kaufland: A Complete Guide for European E-commerce Merchants

TL;DR
Zalando has 50+ million active customers across 25 European markets – but access requires an application, brand approval, and strict content standards.

Kaufland Marketplace covers Germany, Austria, Czech Republic, Slovakia, Poland, and Romania, with 35+ million monthly visitors and relatively low competition in many categories.Both platforms use API-based connections, not product feeds – setup is done through an integration wizard, not a CSV upload.Zalando’s data quality requirements are among the strictest of any European marketplace: images, product descriptions, and size guides must meet publisher-level standards.

Running Zalando and Kaufland alongside your own store requires automated inventory and order sync – manual management becomes unsustainable above 50 orders per day.

Two of Europe’s fastest-growing marketplaces sit at opposite ends of the onboarding spectrum. Zalando is a premium fashion and lifestyle platform with 50+ million active customers across 25 countries – but getting access requires a formal application, brand review, and a commitment to content standards that most marketplaces do not demand. Kaufland Marketplace, by contrast, is an open-application general marketplace covering six Central European markets with over 35 million monthly visitors and a product mix ranging from electronics to garden furniture.

For European merchants, both represent significant revenue opportunities that most competitors have not yet fully exploited. This guide walks through what each platform requires, where the differences lie, and how to build a workflow that lets you manage both channels alongside your existing store without doubling your operational workload.

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How to Sell on bol.com: A Complete Guide for Online Stores

TL;DR
bol.com is the largest marketplace in the Netherlands and Belgium, with over 13 million active customers.
To sell on bol.com, you need a Dutch or Belgian business registration, a VAT number, and an EAN code for every product. Winning the bol.com Buy Box comes down to price, delivery speed, and seller rating – all three matter equally.
Connecting your Shopify or WooCommerce store via an API integration lets you manage listings, inventory, and orders without manual work. Most new bol.com sellers make their first sale within 2 to 4 weeks of going live.

bol.com processes more than 13 million orders per year and reaches over 13 million active customers across the Netherlands and Belgium. For any Dutch or Belgian online store looking to grow beyond its own webshop, it is the single most important marketplace to be on. The platform generated approximately EUR 5.3 billion in gross merchandise value in 2023, and third-party sellers now account for more than half of all sales.

Getting started on bol.com is straightforward if you know what the platform requires. This guide walks you through every step – from account registration and product requirements to the Buy Box, returns, and connecting your existing store.

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EasyShop is coming: 13 months of selling for the price of 1

A new European marketplace is about to launch, and the entry cost is one month’s subscription. easyShop, a partnership between easyGroup (the brand behind easyJet) and OnBuy, opens to consumers in 21 countries across the UK and Europe in time for peak season 2026. Seller onboarding is open now.

This offer is an early-bird deal: pay for one month of your seller subscription by 31 July 2026, and your next 12 months of subscription are free, so you get 13 months of selling for the price of one. Because OnBuy, easyShop, and Comet all run on the same OnCommerce account, that single subscription covers all three marketplaces as they launch. Standard selling fees on your actual sales still apply, so it’s the subscription cost that’s waived, not selling on the platform entirely.

Claim The Offer before 31 July

Here’s the part that matters for your budget: sign up and pay your first subscription month by 31 July 2026, and your next 12 months of subscription fees are free. And because easyShop runs on the OnCommerce platform, every merchant selling on OnBuy automatically starts selling on easyShop when it opens. Same catalogue, same subscription, no extra listing work.

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Shopify + Marketplaces: How to Sell Everywhere From One Place

TL;DR
• Shopify’s built-in export tools generate basic product data files – not channel-ready feeds. Every major marketplace will reject a raw Shopify export without transformation.

• Connecting Shopify to marketplaces like bol.com, Amazon, and Zalando requires API-based integration, not just a product file upload.

• Order sync brings marketplace orders directly into your Shopify dashboard – so your team processes all orders in one place, regardless of which channel they came from.

• Your product feed must contain correctly formatted GTINs, channel-specific titles, accurate pricing, and real-time stock levels. Missing any of these causes disapprovals or overselling.

• The recommended setup sequence is: feed management first, then marketplace integration, then order and inventory automation – one channel at a time.

Shopify is one of the most popular e-commerce platforms in the Netherlands, Belgium, and across Europe – and for good reason. It is fast to set up, reliable to run, and straightforward to manage. But Shopify was built to run your own webshop. Selling on bol.com, Amazon, Zalando, or Google Shopping from the same backend requires a layer of infrastructure that Shopify does not include out of the box.

This guide explains exactly what Shopify can and cannot do natively for multichannel selling, how to connect your Shopify store to the marketplaces that matter for your market, and what the full setup looks like from first product feed to automated order management.

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The Complete Guide to Marketplace Integration

Selling on a marketplace is not the same as submitting a product feed to an advertising channel. When a customer buys from you on bol.com or Amazon, a commercial transaction happens that your store needs to know about, fulfil, and confirm – and the marketplace needs to receive real-time stock updates to prevent the next customer from ordering something you no longer have. This two-way operational relationship is what marketplace integration is built to manage.

This guide covers everything you need to understand about how marketplace integration works – the technical foundations, the order and inventory sync mechanics, returns handling, and the specific errors that cause the most disruption for sellers operating across multiple channels simultaneously.

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Selling on Marketplaces vs. Running Your Own Webshop: What Every Online Store Needs to Know

Key Takeaways

The debate between selling on marketplaces and running your own webshop is one of the most common decisions online merchants face and most advice oversimplifies it. The honest answer depends on your product margin, your category, and how much operational complexity you can handle.

This guide walks through the real trade-offs on both sides: reach, cost, customer loyalty, product fit, and what it takes to run both channels at once without doubling your workload.

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Why Your Facebook Ads Are Showing Wrong Prices and Out-of-Stock Products

Minimal workspace illustration showing a webshop product feed connected to Facebook Commerce Manager, with automated product synchronization, dynamic Facebook ads, pricing data, and e-commerce analytics on a clean light background.

Key Takeaways
Facebook reads your product data from a feed file – not live from your store. If the feed is stale, your ads are wrong. The gap between your store and your Facebook catalog can be minutes or days, depending on your setup. A dynamic feed that updates every 15 to 30 minutes keeps prices, stock, and availability accurate.The most common fix is enabling scheduled feed fetching in Facebook Commerce Manager.Feed management tools automate this process and eliminate manual errors entirely.

Facebook and Instagram ads collectively reach over 3.2 billion people monthly, making them one of the most powerful channels for e-commerce merchants. But a poorly maintained product feed turns that reach into wasted spend. Merchants running dynamic product ads with outdated feeds report losing 15 to 30% of their daily ad budget to clicks on unavailable or mispriced products.

This article explains exactly why it happens, what a product catalog feed is and how it works, and how to fix the most common feed sync issues – step by step.

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7 Mistakes That Destroy Your Google Shopping Performance (And How to Avoid Them)

If your Google Shopping campaigns are not delivering the results you expect, the problem is usually not your bids or your budget. In most cases, it is your product feed. Feed quality issues account for the majority of underperforming Shopping campaigns yet most merchants never look there first. This guide walks you through the 7 most damaging mistakes, explains exactly why each one hurts you, and shows you how to fix them.

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Why Your Products Keep Going Out of Stock on Marketplaces (And How to Fix It)

TL;DR

  • Overselling happens when stock levels aren’t synced fast enough across your sales channels.
  • A single out-of-stock incident on bol.com or Amazon can result in account warnings, lost Buy Box position, and cancelled orders.
  • Manual stock management breaks down once you sell on 2 or more channels simultaneously.
  • Automated inventory sync updating every 5 to 15 minutes is the only reliable way to prevent overselling at scale.
  • Tools like Koongo synchronise your stock across 500+ channels automatically, with no manual work required.
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Unleash your sales potential with Kaufland Global Marketplace – Your ticket to international markets!

Imagine your products reaching customers across Europe and generating more revenue –with only one registration needed. Kaufland Global Marketplace offers an all-in-one solution to help you rapidly grow your business both domestically and internationally, without significant resource costs. This multi-marketplace technology allows you to centrally manage all offers, orders and product data from a single portal.

Register now and start selling on one of the best marketplaces for international success!

Use Promo code: KOONGO26. It’s valid from January 27, 2026 to March 31, 2026 and activates 3 months without a basic fee when registering.

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