Black Friday 2023: Germany meets on idealo

Enjoy the Black Friday season with idealo and secure a special offer. Utilize one of Europe’s leading price comparison sites to gain high-quality traffic for Black Friday 2023!

Take advantage of a new customer CPC of €0.44!

Optimize for Black Friday

Last year, idealo redirected almost 80 million visitors to German E-commerce shops,
resulting in a 13% growth in page views in the second half of 2022.

This year, 82% of Germans state that they are increasingly focused on special offers and
discounted goods. Persistent price sensitivity continues to influence purchasing behavior
more than any other trend, gaining particular relevance during the Black Friday season.

This positions idealo as the crucial channel for users during times of enduring price
sensitivity, where their purchasing decisions are made. Thanks to features such as price
alerts, wish lists, and various filtering options, we can actively engage our users and guide
them to the desired offerings in our merchants’ shops.

For merchants, idealo becomes a performance marketing channel, providing valuable traffic
at the end of the marketing funnel with ready-to-purchase customers.

Start now on idealo and take advantage of a new customer CPC of €0.44!

How can I start with idealo integration?

Start your 30-day free trial of Koongo and upload your product data. Then, follow the idealo guide to set up idealo channel integration.

If you have any questions, please email

We are here to support you every step of the way and ensure that your experience with idealo channel and Koongo is exceptional.

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