All statistics are sourced from publicly available research reports including Shopify Commerce Trends, Statista, eMarketer, Eurostat, EuroCommerce European E-commerce Report 2025, Capital One Shopping Research, Mordor Intelligence, and other cited sources. Data reflects the most recent available figures as of mid-2026.
| TL;DR Global retail ecommerce sales are forecast to reach USD 6.88 trillion in 2026, representing 21.1% of total global retail. European B2C ecommerce reached EUR 842 billion in 2024, growing 7% year-on-year, with the Netherlands, Germany, and France as the largest national markets after the UK. Mobile commerce now accounts for approximately 60% of global ecommerce sales – smartphones generate 75-78% of traffic but still convert at roughly half the rate of desktop. B2B ecommerce is 5-6x larger than B2C by total transaction value, with the global B2B market estimated at USD 32-36 trillion in 2025. Marketplace platforms now account for more than half of all global online retail sales, with Amazon, Alibaba, and Pinduoduo collectively representing 45-55% of global marketplace GMV. |
The ecommerce industry generates more data than almost any other sector – and most of it is contradictory, depending on how the source defines ecommerce (B2C only vs. B2B and C2C included; products only vs. services; retail only vs. all digital commerce). Understanding what the numbers actually measure matters before you use them for planning or comparison.
This article presents 80+ ecommerce statistics for 2026, clearly attributed to their source and scope. The figures are organised by theme: global market size, regional breakdown, growth trends, cross-border commerce, mobile, B2B, marketplace data, shopping behaviour, and future trends. Each section opens with the most frequently cited headline number, followed by the supporting data that provides context.
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