Allegro marketplace integration | Koongo

Unveil the potential for expansion on the Allegro marketplace with Koongo as your catalyst. Seamlessly manage product listings and orders while effortlessly enhancing revenue and brand performance. Explore why Koongo is the perfect conduit linking your product data to Allegro.

With its massive customer base, Allegro provides sellers unparalleled access to millions of potential buyers. This extensive reach translates to increased visibility for listed products, helping sellers stand out in a competitive market. It offers a wide range of products, including electronics, clothing, home goods, and more, connecting millions of buyers and sellers on its platform. It provides a user-friendly interface, secure payment options, and a robust logistics network. Making it a preferred choice for online shopping in the region.

Allegro marketplace story

The story of Allegro is one of innovation, growth, and adaptation to the evolving e-commerce landscape in Poland and beyond.

Founded in 1999 by Polish entrepreneurs, it began as an online auction platform where individuals could buy and sell various goods. Its user-friendly interface and wide range of products quickly attracted a large customer base, establishing it as a leading player in Poland’s burgeoning e-commerce market.

As the internet and e-commerce continued to evolve, so did Allegro. It expanded its offerings beyond auctions to include fixed-price listings, providing users more flexibility in buying and selling. This move further solidified Allegro’s position as the go-to destination for online shopping in Poland.

Over the years, Allegro has continuously invested in technology and infrastructure to enhance its users’ shopping experience. It introduced features such as secure payment options, buyer protection programs, and a robust logistics network to ensure fast and reliable delivery of goods.

Today, Allegro is the largest online marketplace in Poland. And one of the leading e-commerce platforms in Central and Eastern Europe, such as the Czech Republic and Slovakia. With millions of active users and a vast selection of products, it continues to shape the future of online shopping. Offering convenience, reliability, and unparalleled access to goods and services for consumers across the region.

Benefits of selling on Allegro marketplaces

Allegro integration

The benefits of selling on the Allegro marketplace include:

  1. Large Customer Base: Allegro boasts a vast customer base, providing sellers with access to millions of potential buyers in Poland and across Central and Eastern Europe.

  2. High Traffic: Allegro is one of the most visited e-commerce platforms in the region, ensuring high visibility for your products and increased sales chances.

  3. Diverse Product Categories: It offers a wide range of product categories, allowing sellers to list diverse items from electronics and fashion to home goods.

  4. Seller Tools and Support: Allegro provides various tools and resources to help sellers manage their listings, track sales, and optimize performance. Additionally, they offer customer support to assist sellers with any issues or questions they may have.

  5. Secure Transactions: Allegro offers secure payment methods and buyer protection programs, which help instill trust and confidence in buyers and increase sellers’ sales.

  6. Logistics Integration: Allegro may offer integration with logistics partners, streamlining the shipping and delivery process for sellers and ensuring timely order fulfillment.

  7. Brand Exposure: Selling on Allegro can help increase brand exposure and recognition, as your products are showcased to a wide audience of potential customers.

Overall, selling on the Allegro marketplace presents an opportunity for sellers to expand their reach, increase sales, and grow their business in Central and Eastern Europe’s thriving e-commerce landscape.

What Are the Best Selling Categories in Allegro?

Top 5 best-selling categories in the Allegro market are:

  • Home and Garden Decoration

  • Electronic

  • Fashion and Textile

  • Childcare

  • Health

The most popular category in Allegro is home and garden decoration, with over 74% of sales. While the electronics category is in second place with a sales rate of 62%, the fashion and textile category is in third place with a sales rate of 46%.

What Are Allegro’s Sales Fees?

allegro sales fees

Start selling on Allegro is simple. However, there are a few vital bits of information to take note of:

  • You only pay a fee if you sell a product for most categories.

  • There are only a few categories that have listing fees.

  • In addition, promotional tools are available to help you increase sales on your offers.

The listing fee for any product depends on the product category you’re selling. The details of the listing fees are on the Allegro product category fee page.

What Are Allegro Product Data Requirements?

allegro product data

Allegro has specific product data requirements that sellers must adhere to when listing items on their platform. Here are some critical aspects of Allegro’s product data requirements:

  • Title: Provide a clear and concise title that accurately describes the product. Include important details such as brand, model, size, color, etc.

  • Description: Write a detailed product description highlighting its features, specifications, condition (if used), and any other relevant information. Make sure the description is informative and free of spelling or grammatical errors.

  • Product Images: Upload high-quality images of the product from different angles. Allegro recommends using images with a resolution of at least 800×800 pixels. Images should accurately represent the product and its condition.

  • Product Category: Select the appropriate category and subcategory for your product. Allegro has a predefined category structure, so choose the most relevant category to ensure your product appears in relevant search results. You can map your store categories to Allegro categories in Koongo.

  • Attributes: Provide specific attributes related to the product, such as size, color, material, dimensions, weight, etc. Allegro may have predefined attribute options for specific categories.

  • Price: Set the price for your product in the local currency (e.g., Polish złoty, Czech crown). Ensure that the price is competitive and reflects the value of the product.

  • Stock Availability: Specify the quantity of the product available for sale. Update stock availability regularly to avoid overselling.

  • Shipping Information: Provide details about shipping options, including delivery methods, shipping costs, estimated delivery times, and any applicable shipping restrictions.

  • Product Identifiers: Include unique product identifiers such as EAN (European Article Number) or GTIN (Global Trade Item Number) if applicable. These identifiers help improve product visibility and searchability.

  • Product Variations: If your product has variations (e.g., different sizes or colors), list each variation separately with its respective attributes and images.

By providing accurate and comprehensive product data according to Allegro’s requirements, you can optimize your listings for better visibility, attract more buyers, and enhance the overall shopping experience on the platform.

Sell on Allegro marketplace with Koongo

Selling on the Allegro market with Koongo offers several advantages:

  1. Efficient Product Management: Koongo simplifies managing your product listings on Allegro, allowing you to upload, update, and synchronize your inventory easily.

  2. Order Management: Koongo streamlines order processing by centralizing your orders from Allegro and other connected marketplaces, making it easier to track and fulfill customer orders efficiently.

  3. Optimized Performance: Koongo provides tools for optimizing your product listings on Allegro, including keyword optimization and product data enhancement, helping to improve your visibility and sales performance on the platform.

  4. Automated Processes: Koongo automates many aspects of selling on Allegro, such as price adjustments, stock updates, and order notifications. Saving you time and effort.

  5. Multi-Channel Selling: Koongo enables you to expand your reach beyond Allegro by connecting you to other leading marketplaces and e-commerce platforms. Allowing you to reach a wider audience and increase your sales potential.

  6. Technical Support: Koongo offers technical support and assistance to help you set up and optimize your selling experience. Ensuring a smooth and successful integration with the platform.

Overall, using Koongo to sell products on Allegro marketplace can help you streamline your operations, improve your performance, and maximize your sales potential on one of the largest e-commerce platforms in Central and Eastern Europe.

How can I start with Allegro integration?

Start your Koongo 30-day free trial and upload your product data to Koongo. Then, check the Allegro guide on how to set up the channel integration. Koongo supports additional selling channels and online marketplaces. If you have any questions, please reach out to

We are here to support you every step of the way, ensuring that your experience with Allegro marketplace and Koongo is exceptional.

Don’t you have a Koongo account yet?

Continue reading →

Start selling with Koongo today

or contact us for more details