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Sell from WooCommerce to Criteo - Display Ads Powered by Your Catalog

Criteo's AI matches your products to shoppers based on their browsing behavior - but only if your product feed gives it accurate data to work with. When that feed comes from WooCommerce manually, it's never current. Koongo keeps it updated automatically.

Criteo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
WooCommerce
Criteo

What is WooCommerce + Criteo Integration?

Koongo connects your WooCommerce store to Criteo, a retargeting and display advertising platform that serves personalized ads to shoppers based on their behavior, across thousands of premium publishers in 30+ markets worldwide. Your product data from WooCommerce - titles, prices, images, categories, and stock - is automatically formatted into a feed that Criteo's AI uses to show the right products to the right shoppers. Koongo installs as a plugin on your WooCommerce site and reads your product database directly. The Feed Manager builds the Criteo feed on your configured schedule, while the Rules Editor and Macro Editor let you optimize the output - filtering out low-margin products, adjusting prices, or aligning attribute values with Criteo's ad platform specifications - before the feed is published. Criteo operates on a Cost-per-Click basis where you control your daily budget, bidding strategy, and targeting. Koongo supports accurate campaign delivery by refreshing your feed as often as every 5 minutes, helping you avoid the disapproved ads, overselling, and mismatched pricing that come from stale product data.

Key Benefits:

From signup to first Criteo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your WooCommerce store.
2
Set up the connection to Criteo and automate your product listings — no manual work needed.
3
Start getting new sales from Criteo. Track and manage your orders directly in your WooCommerce store.

Why now? What’s at stake

If you connect WooCommerce to Criteo with Koongo

  • Reach new customers instantly on Criteo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo installs as a plugin on your WooCommerce site and connects to your product database automatically. You select Criteo from the feed manager, configure your feed settings, and Koongo builds and maintains the product feed - no coding or manual data exports required.
Koongo reads your WooCommerce catalog and maps product attributes - titles, categories, images, prices - to Criteo's ad platform specifications. The Rules Editor and Macro Editor let you apply further optimizations: filtering products that don't meet Criteo's requirements, adjusting prices, or aligning category values with Criteo's taxonomy.
Koongo can refresh your Criteo feed as frequently as every 5 minutes. Because Criteo uses your product data to serve personalized display ads based on shopper behavior, accurate pricing and stock levels are essential - stale data leads to disapproved ads, and Koongo ensures that doesn't happen.
Criteo operates on a Cost-per-Click basis - you only pay when a shopper engages with your display ad. You define your own daily budget, bidding strategy, and targeting preferences, giving WooCommerce merchants full control over ad spend. Koongo's accurate feed helps Criteo's AI deliver ads for products that are in stock and correctly priced.
Most WooCommerce merchants complete the setup in under an hour. You install the Koongo plugin, connect your catalog, select the Criteo feed type in the feed manager, optimize with the Rules Editor, and publish your feed on Criteo.
Yes. The free plan includes one channel connection so you can build and validate your Criteo feed before upgrading. No credit card is required. Paid plans with full automation start from €24/month.
Criteo uses advanced predictive tools powered by AI to identify shopper interests and display your products to high-intent buyers at the right moment. For WooCommerce merchants, this means your product feed is the input to Criteo's targeting engine - the more accurate and complete your feed, the better Criteo can match your products to the shoppers most likely to buy.

The connection between WooCommerce and Criteo is ready for you

Start your free plan, connect your store, and begin selling on Criteo today — all from your WooCommerce account, powered by Koongo.

Start selling on Criteo from WooCommerce