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Easily сreate Criteo product feed

Promote your products on Criteo and boost your sales. Koongo automates your product feeds, helping you reach millions of potential buyers.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Getting started: Key info for users

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Why promote your products on Criteo?

Criteo connects retailers with 19,000 advertisers worldwide to deliver personalized display ads based on shopper behavior. With Koongo, you can seamlessly manage your product feeds for Criteo campaigns.

  • Increase conversions: Show ads to the right customers at the right time based on their shopping behavior.
  • Boost visibility: Reach audiences across thousands of premium publishers.
  • Advanced predictive tools: Leverage AI to identify shopper interests and display relevant ads.
  • Global reach: Access over 30 markets around the world.
  • Scalable campaigns: Easily adjust your campaigns to align with your marketing goals.
  • Transparent pricing and campaign control: You define your daily budgets, bidding strategy, and targeting preferences. Criteo operates on a Cost-per-Click basis, meaning you only pay when users engage with your ads.

Criteo requirements & fees

Before launching your first Criteo campaign, it’s important to understand what’s required and how the pricing works. Koongo helps you meet all technical requirements while giving you full transparency over your campaign budget.

Campaign Setup Requirements

To get started with Criteo, you’ll need:

  • An active Criteo advertiser account
  • A complete product feed including attributes like title, image URL, price, brand, availability, landing page, and GTIN (if applicable)
  • A website that is privacy-compliant (GDPR, CCPA) with valid consent mechanisms
  • Product landing pages that reflect accurate stock and pricing
  • Criteo OneTag or pixel implementation if you're using dynamic retargeting

Koongo ensures your product data meets these requirements automatically. We also offer feed validation, filtering, and optimization tools to help you launch faster.

Pricing Model

Criteo uses a Cost-per-Click pricing model — you only pay when someone clicks your ad. You stay in full control of:

  • Daily and campaign-level budgets
  • Maximum bid per product or category
  • Targeting preferences (audience, placement, devices)

There are no upfront or fixed platform fees, and you can pause or adjust your campaigns at any time. Criteo recommends starting with a modest budget to give its machine learning algorithm enough data to optimize effectively.

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How to promote your products on Criteo with Koongo

Setting up Criteo integration is quick and simple with Koongo. Follow these steps to get started

Create a Koongo account
Connect your store to Koongo
Add Criteo feed
Optimize your feed
Publish your product feed on Criteo
  1. Create a Koongo account: Just enter your email and create your Koongo account to get started.
  2. Connect your store to Koongo: Connect your e-commerce store to Koongo using direct API integration. If direct API integration is not available, you can alternatively connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Criteo feed: Access the Koongo feed manager, select Criteo, and choose the appropriate feed type for your needs. Koongo will then create a product feed based on your store’s data, ensuring it meets Criteo’s requirements.
  4. Optimize your feed: Utilize Koongo's advanced tools to filter, organize, and align Criteo's specifications for enhanced product visibility and performance.
  5. Publish your product feed on Criteo: Share your product feed on Criteo to enhance visibility and boost sales.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Criteo integration?

Criteo integration enables you to create a product feed and connect your store directly to Criteo. With Koongo, you can automate feed creation, sync inventory in real-time, and enhance your product visibility.

Why use Koongo for Integration?

Koongo simplifies your Criteo product feed management by automating updates, optimizing product data, and ensuring compliance with Criteo’s requirements.

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Product feed automation

Automatically create and maintain your product feeds for the Criteo. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s Criteo integration is compatible with various e-commerce platforms, allowing you to manage Criteo channel listings, inventory, and orders directly from your store environment

How integration works

  1. Connect your store
    Link your Shopify, Magento, WooCommerce, or other store to Koongo in just a few clicks. Koongo automatically imports your product data—no manual setup required.

  2. Choose the Criteo channel
    Select Criteo from Koongo’s supported marketing and advertising channels. Koongo helps format your product titles, categories, and images to meet ad platform specs—so your ads display correctly and attract attention.

  3. Optimize your product feed
    Customize your product feed to fit your campaign goals. Exclude low-margin items, adjust prices, or promote specific collections—ensuring your budget goes to the products that perform best.

  4. Koongo keeps everything updated
    Koongo updates your product feed every 30, 15, or 5 minutes (depending on your plan). Criteo always gets the latest product data—helping you avoid disapproved ads, overselling, or mismatched pricing.

 

FAQs

No fixed minimums apply, but Criteo recommends allocating at least a few hundred euros or dollars per campaign to allow machine learning algorithms to optimize efficiently.
No. Criteo works on a performance basis (CPC). You are only billed for actual ad clicks, and you can pause or adjust campaigns anytime.
Product title, image URL, price, landing page, brand, availability, GTIN (if applicable), and other category-specific attributes.

Start selling with Koongo today

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