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Sell from Shopware 6 to Criteo - Flexible Store, Precise Targeting

Shopware 6's modular architecture gives you full control over your store setup. Adding Criteo's AI-driven display advertising to that setup means one thing: a product feed that's accurate, complete, and automatically maintained. Koongo provides it.

Criteo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Shopware 6
Criteo

What is Shopware 6 + Criteo Integration?

Koongo connects your Shopware 6 store to Criteo, a retargeting and display advertising platform that serves personalized ads to shoppers based on their browsing behavior, across thousands of premium publishers in 30+ markets worldwide. Product data from Shopware 6 - titles, prices, images, categories, and stock - is automatically formatted into a product feed that Criteo's AI uses to identify shopper interests and deliver relevant display ads. Koongo connects to your Shopware 6 environment via the plugin available in the Shopware Store. The Feed Manager builds the Criteo feed on the schedule you set, while the Rules Editor and Macro Editor give you full control over the output - filtering product groups, adjusting prices, remapping attribute names, or aligning category values with Criteo's ad platform taxonomy - before the feed is published on Criteo. Criteo operates on a Cost-per-Click basis where you define daily budgets and bidding strategies. Koongo refreshes your feed as often as every 5 minutes, helping you avoid disapproved ads, mismatched pricing, and overselling - all of which waste CPC budget and reduce the effectiveness of Criteo's AI targeting across its 30+ global markets.

Key Benefits:

From signup to first Criteo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Shopware 6 store.
2
Set up the connection to Criteo and automate your product listings — no manual work needed.
3
Start getting new sales from Criteo. Track and manage your orders directly in your Shopware 6 store.

Why now? What’s at stake

If you connect Shopware 6 to Criteo with Koongo

  • Reach new customers instantly on Criteo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo is available as a plugin in the Shopware Store. Once installed, you select Criteo from the feed manager, choose the appropriate feed type, configure your settings, and Koongo builds and maintains the product feed - no custom development or manual data exports required.
Koongo reads your Shopware 6 catalog through its native plugin and maps product attributes to Criteo's ad platform requirements. The Rules Editor and Macro Editor let you apply transformations - aligning category values with Criteo's taxonomy, adjusting prices, remapping attribute names, or filtering product groups that shouldn't appear in display campaigns.
Koongo updates your Criteo feed as frequently as every 5 minutes. Stock and pricing changes in Shopware 6 are captured quickly, preventing disapproved ads and mismatched pricing - which is important when Criteo's AI is actively serving display ads to shoppers based on your product data.
Criteo charges only when shoppers engage with your display ads. You set your own daily budget, bidding strategy, and targeting preferences - giving full control over spend and reach. Koongo keeps your feed accurate so Criteo's targeting system works from real product data, not outdated catalog information.
Most Shopware 6 merchants complete the setup in about an hour. You install the Koongo plugin from the Shopware Store, connect your catalog, select the Criteo feed type, optimize with the Rules Editor, and publish the feed on Criteo.
Yes. Koongo's free plan includes one channel connection so you can build and test your Criteo feed from Shopware 6 before committing. No credit card is required. Full automation is available from €24/month.
Criteo needs product titles, categories, images, and pricing data to serve accurate and relevant display ads. Koongo's feed templates are pre-aligned with these specifications, and the Rules Editor ensures every required field is populated and correctly formatted from your Shopware 6 catalog before the feed goes live.

The connection between Shopware 6 and Criteo is ready for you

Start your free plan, connect your store, and begin selling on Criteo today — all from your Shopware 6 account, powered by Koongo.

Start selling on Criteo from Shopware 6