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Connect Shopware 6 to Bing Ads and Run Paid Shopping Campaigns

Shopware 6's structured product data is a strong foundation for Bing Ads - rich attributes improve ad relevance. But each platform still needs its specific feed format and regular refreshes. Koongo provides that layer and keeps every platform in sync automatically.

Bing Ads Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Shopware 6
Bing Ads

What is Shopware 6 + Bing Ads Integration?

Koongo connects your Shopware 6 store to Bing Ads by generating a product feed that meets each platform's requirements and refreshing it automatically. Your product data - titles, prices, availability, attributes, and images - is pulled from Shopware 6 and structured to power your paid shopping campaigns. Shopware 6's structured attribute model maps cleanly into each ad platform's feed requirements and improves ad relevance. Bing Ads platforms like Google Ads and Bing Ads use your feed to match products to shopper searches and display paid product ads. Because you pay per click, feed quality directly affects ad relevance and spend - so Koongo keeps your feed refreshed automatically and lets you optimize titles, attributes, and prices. From one Shopware 6 connection, you can power ads across multiple platforms. Koongo's Rules Editor and Category Mapping tools give you control over what each platform receives. Optimize titles, map attributes, filter which products are advertised, exclude low-margin items, or adjust pricing to make your ad spend work harder. Once configured, the feeds update on their own without manual work.

Key Benefits:

From signup to first Bing Ads order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Shopware 6 store.
2
Set up the connection to Bing Ads and automate your product listings — no manual work needed.
3
Start getting new sales from Bing Ads. Track and manage your orders directly in your Shopware 6 store.

Why now? What’s at stake

If you connect Shopware 6 to Bing Ads with Koongo

  • Reach new customers instantly on Bing Ads

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Shopware 6 store and generates a product feed for Bing Ads automatically, in the format each platform requires. You connect your ad accounts, and Koongo handles all subsequent updates.
Koongo feeds your Shopware 6 catalog to major Bing Ads platforms like Google Ads and Bing Ads, so you can run paid shopping campaigns. From one connection, your product data powers ads across the platforms you choose.
On Bing Ads you pay per click, and ad platforms use your feed to match products to searches - so titles, attributes, and prices directly affect relevance and spend. Koongo's Rules Editor lets you optimize your Shopware 6 data so your ad budget works harder.
Ad platforms have specific feed requirements - Google and Bing use their own shopping feed structures. Koongo generates and hosts your feed from your Shopware 6 catalog in the format each of your Bing Ads requires, so it meets their specifications.
Koongo refreshes your feeds automatically on a regular basis. When prices, stock levels, or product details change in your Shopware 6 store, every connected ad platform reflects those updates - so you never pay for ads on out-of-stock or mispriced products.
Yes. Koongo offers a free plan with no credit card required. You can connect your Shopware 6 store, generate your Bing Ads feeds, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. Koongo's Rules Editor lets you filter your Shopware 6 catalog before it feeds into Bing Ads. Exclude low-margin products, set price thresholds, or filter by availability so your ad spend focuses on the products worth advertising.

The connection between Shopware 6 and Bing Ads is ready for you

Start your free plan, connect your store, and begin selling on Bing Ads today — all from your Shopware 6 account, powered by Koongo.

Start selling on Bing Ads from Shopware 6