Bing Ads

With Bing Ads, you can reach tens of millions of people you can’t reach with Google Ads. Bing is the second most used search engine after Google. When configuring your ads for Bing, choose keywords that your potential customers may search for when they are looking for your product or service. Just like Google Ads, Bing Ads allows you to target the audience of your ads. You will only pay when someone clicks on your ad. The costs are based on the CPC – cost per click- you set. Decide on your budget and the maximum bids per ad. Once you’ve completed all the steps and your ads are live, you can measure the performance of your campaigns in Bing Ads.

Product feeds

  • Bing Ads - Text Ads Keywords - CSV
  • Bing Ads - Text Ads - CSV
  • Bing Ads - Product Ads - CSV


  • Germany
  • Denmark
  • Spain
  • Finland
  • France
  • United Kingdom
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Sweden
  • United States

Channel integration type

    The Bing Ads channel is connected to Koongo via a product feed.

Meet Koongo

Koongo helps online sellers to succeed on online marketplaces and comparison websites by automating data and order sync. It allows sellers to sell on more locations with less effort.

Connect your favorite channel in 4 easy steps:

  • Start 30-day Koongo free trial
  • Create an account on your favorite channel
  • Create a channel product feed in your Koongo account
  • Activate automatic product and order synchronization

Bing Product Ads Manual

The Bing Product Ads feed is used to upload product data to Bing Ads channel.

1. Register on Bing Ads

Sign up for Bing Ads account below:

2. Create Bing Ads feed

Add the Bing Product Ads feed to your profile grid. For more details please check the manual below:

3. Bing Ads category mapping

Please map your store categories to Bing Ads categories.

4. Set Bing Ads connection up

Please check Bing Product Ads submission guideline and connect your feed to your Bing Ads account.

Bing Text Ads Manual

For more information about Bing Text Ads, please check Bing Ads FAQ: Expanded Text Ads.

Channel setup assistance

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