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Sell from Shopify to Google Shopping - Get Your Products in Front of Buyers Searching Now

Your Shopify products need to be in Google Shopping results when buyers are actively searching. But a feed with outdated prices or missing attributes wastes every click. Koongo automates the feed from your Shopify store so your listings are always accurate.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Shopify + Google Shopping Integration?

Koongo connects your Shopify store to Google Shopping - Google's product advertising platform that places your listings directly in front of buyers searching for what you sell - by automating product feed delivery and inventory synchronization. Product titles, descriptions, prices, images, and stock levels are pulled from Shopify and structured to Google Shopping's feed requirements, so your ads always reflect your current catalog. Koongo's Feed Manager is available in the Shopify App Store. Once installed, you configure your Google Shopping feed from the Koongo dashboard and use the Rules Editor to optimize titles, apply pricing rules, filter products, and map attributes to Google Shopping's requirements. Your feed is submitted to Google Merchant Center and updated automatically on a regular schedule - no manual exports needed. Google Shopping shoppers click your product ads and land directly on your Shopify store. With an accurate, well-structured feed, your products appear for the right searches, with the right price and availability - reducing wasted ad spend and driving higher-quality traffic.

Key Benefits:

From signup to first Google Shopping order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Shopify store.
2
Set up the connection to Google Shopping and automate your product listings — no manual work needed.
3
Start getting new sales from Google Shopping. Track and manage your orders directly in your Shopify store.

Why now? What’s at stake

If you connect Shopify to Google Shopping with Koongo
  • Reach new customers instantly on Google Shopping

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Koongo pulls your product data from Shopify via the Shopify App Store integration and formats it into a Google Shopping-compliant feed submitted to your Google Merchant Center account. The Rules Editor lets you optimize titles, apply pricing adjustments, and map attributes to Google Shopping's requirements - all from the Koongo dashboard without touching your Shopify store.
Koongo re-exports your Google Shopping feed every 5, 15, or 60 minutes depending on your plan. Price changes, stock updates, and new products in Shopify are picked up at each cycle - so your Google Shopping ads always reflect your current catalog and available inventory.
Yes. Koongo's Rules Editor lets you filter products by any Shopify attribute - category, stock level, price, product type, or a custom field. You can exclude out-of-stock products, limit the feed to specific collections, or apply rules that include only products above a certain margin.
Yes. Google Shopping requires a Google Merchant Center account to receive and validate your product feed. Koongo prepares and delivers the feed to Merchant Center on an automated schedule. Setting up the Merchant Center account and linking it to your Google Ads account is a Google Shopping requirement that you complete separately.
Koongo's Rules Editor lets you transform your Shopify product data before it reaches Google Shopping. You can append brand names to product titles, override incorrect category mappings, apply per-product price adjustments, and map custom attributes to Google Shopping's required fields - all without editing products individually in Shopify.
Yes. Koongo's free plan includes one channel connection with no credit card required. You can configure your Google Shopping feed, validate it in Google Merchant Center, and confirm your Shopify data maps correctly before upgrading. Paid plans start from €24/month.
Google Merchant Center flags disapproved products with the specific reason - missing GTIN, policy violation, image issue, or mismatched price. You fix the issue in Koongo's Rules Editor or in Shopify, and Koongo resubmits the corrected feed at the next scheduled update. You do not need to rebuild the feed manually.