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Sell from Shopify to Criteo - Retarget Millions of Shoppers

When shoppers leave your Shopify store without buying, Criteo can bring them back with personalized display ads based on their browsing behavior. But those ads depend entirely on your product feed being accurate. Koongo keeps it that way automatically.

Criteo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Shopify
Criteo

What is Shopify + Criteo Integration?

Koongo connects your Shopify store to Criteo, a retargeting and display advertising platform that reaches shoppers across thousands of premium publishers in 30+ markets worldwide. Criteo uses your product feed to serve personalized ads based on shopper behavior - showing the right products to the right people at the right time. Koongo's Feed Manager reads your Shopify catalog via the Shopify App Store connection and builds a Criteo-compliant product feed on a schedule you set. The Rules Editor and Macro Editor let you filter, organize, and optimize the feed to align with Criteo's specifications - excluding low-margin items, adjusting prices, or promoting specific collections - before publishing the feed on Criteo. Because Criteo operates on a Cost-per-Click basis and uses AI-driven predictive tools to display ads, feed accuracy directly affects campaign performance. Koongo refreshes your feed as often as every 5 minutes, helping you avoid disapproved ads, overselling, and mismatched pricing across Criteo's 30+ global markets.

Key Benefits:

From signup to first Criteo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Shopify store.
2
Set up the connection to Criteo and automate your product listings — no manual work needed.
3
Start getting new sales from Criteo. Track and manage your orders directly in your Shopify store.

Why now? What’s at stake

If you connect Shopify to Criteo with Koongo

  • Reach new customers instantly on Criteo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo installs from the Shopify App Store. You select Criteo from the feed manager, choose the appropriate feed type for your needs, and Koongo builds your product feed automatically. No coding or manual data work required.
Koongo's Feed Manager uses predefined templates aligned with Criteo's specifications, formatting your Shopify product titles, categories, and images to meet ad platform requirements. The Rules Editor lets you further optimize - excluding low-margin items, adjusting prices, or highlighting specific collections - to maximize campaign performance.
Koongo can update your Criteo feed as frequently as every 5 minutes. Criteo uses your product data to serve personalized display ads based on shopper behavior - accurate stock levels and pricing help you avoid disapproved ads and ensure shoppers see products that are actually available.
Criteo charges you only when users engage with your ads - you define your own daily budget, bidding strategy, and targeting preferences. This gives Shopify merchants full control over campaign spend. Koongo keeps your feed accurate so Criteo's AI can match your products to the right shoppers effectively.
Most Shopify merchants have their Criteo feed ready within an hour. You install the Koongo app from the Shopify App Store, connect your catalog, select the Criteo feed type, optimize with the Rules Editor, and publish your feed on Criteo.
Yes. Koongo's free plan lets you build and test your Criteo product feed from Shopify before committing. No credit card is required. Paid plans with full automation start from €24/month.
Criteo is a retargeting and display advertising platform, not an affiliate network. It uses AI-driven predictive tools to identify shopper interests and serve personalized display ads across thousands of premium publishers in 30+ markets - so it's best suited for Shopify merchants who want to re-engage past visitors and reach high-intent shoppers at scale.

The connection between Shopify and Criteo is ready for you

Start your free plan, connect your store, and begin selling on Criteo today — all from your Shopify account, powered by Koongo.

Start selling on Criteo from Shopify