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Sell from PrestaShop to Criteo - Behavior-Based Ads, Accurate Feed

Criteo can show your PrestaShop products to shoppers who have already demonstrated interest - but only when your product feed reflects your actual catalog. Manual exports from PrestaShop can't keep pace with price and stock changes. Koongo automates the feed.

Criteo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
PrestaShop
Criteo

What is PrestaShop + Criteo Integration?

Koongo connects your PrestaShop store to Criteo, a retargeting and display advertising platform that uses AI to serve personalized ads to shoppers based on their browsing behavior, across thousands of premium publishers in 30+ markets. Your product data from PrestaShop - titles, categories, prices, images, and stock - is automatically formatted into a feed that Criteo's predictive engine uses to deliver relevant display ads. Koongo installs as a module in your PrestaShop back office and reads your catalog directly. The Feed Manager builds the Criteo feed on your configured schedule, while the Rules Editor and Macro Editor let you align the output with Criteo's ad specifications - filtering products, adjusting pricing, and ensuring every required field is correctly formatted - before publishing the feed on Criteo. Criteo operates on a Cost-per-Click basis where you control your daily budget and bidding strategy. Koongo supports your campaign performance by refreshing the feed as often as every 5 minutes, helping you avoid the disapproved ads and mismatched pricing that result from out-of-date product data reaching Criteo's targeting system.

Key Benefits:

From signup to first Criteo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your PrestaShop store.
2
Set up the connection to Criteo and automate your product listings — no manual work needed.
3
Start getting new sales from Criteo. Track and manage your orders directly in your PrestaShop store.

Why now? What’s at stake

If you connect PrestaShop to Criteo with Koongo

  • Reach new customers instantly on Criteo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo installs as a module in your PrestaShop back office. Once connected, you select Criteo from the feed manager, configure your feed settings, and Koongo builds the product feed automatically - no coding or manual data work required.
Koongo's predefined templates align your PrestaShop product data with Criteo's requirements for titles, categories, images, and pricing. The Rules Editor and Macro Editor let you apply additional optimizations - filtering products that don't meet Criteo's requirements, adjusting prices, or standardising category values - before the feed goes live.
Koongo can refresh your Criteo feed as frequently as every 5 minutes. Criteo serves display ads based on your product data - when prices or stock change in PrestaShop, Koongo updates the feed quickly to prevent disapproved ads and ensure Criteo's AI shows shoppers products that are actually available.
With Criteo, you only pay when a shopper engages with your display ad. You set your own daily budget, bidding strategy, and targeting preferences - you're not committing to a fixed spend. Koongo keeps your feed accurate so Criteo's AI directs your budget toward shoppers most likely to convert based on real product data.
Most PrestaShop merchants complete the setup in under an hour. You install the Koongo module, connect your catalog, select the Criteo feed type, apply your Rules Editor optimizations, and publish the feed on Criteo.
Yes. The free plan includes one channel connection so you can build and test your Criteo feed from PrestaShop before upgrading. No credit card required. Paid plans start from €24/month.
Criteo reaches shoppers across thousands of premium publishers in 30+ markets worldwide. For PrestaShop merchants looking to re-engage past visitors or reach high-intent shoppers beyond their home market, it provides a scalable display advertising channel with AI-driven targeting and full control over campaign budgets and bidding.

The connection between PrestaShop and Criteo is ready for you

Start your free plan, connect your store, and begin selling on Criteo today — all from your PrestaShop account, powered by Koongo.

Start selling on Criteo from PrestaShop