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Sell from Logic4 to Criteo - ERP Data Powering Display Campaigns

Criteo's AI needs accurate, structured product data to serve relevant display ads. Your Logic4 ERP holds exactly that data - but it needs a reliable feed pipeline to reach Criteo's targeting system without manual work. Koongo is that pipeline.

Criteo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Logic4
Criteo

What is Logic4 + Criteo Integration?

Koongo connects your Logic4 ERP and e-commerce environment to Criteo, a retargeting and display advertising platform that serves personalized ads to shoppers based on their browsing behavior, across thousands of premium publishers in 30+ markets worldwide. Product data managed centrally in Logic4 - stock levels, pricing, titles, categories, and images - is automatically formatted into a feed that Criteo's AI uses to deliver relevant display ads to high-intent shoppers. Koongo's Feed Manager reads from your Logic4 environment and builds the Criteo feed on the schedule you define. The Rules Editor and Macro Editor are particularly well-suited to ERP-sourced data: separate retail from wholesale pricing, filter products not appropriate for display advertising, map Logic4's category structure to Criteo's ad platform taxonomy, and apply mathematical or text rules to transform attribute values at scale. Criteo charges on a Cost-per-Click basis. Koongo keeps your feed accurate by refreshing it as often as every 5 minutes - preventing the disapproved ads, mismatched pricing, and overselling that waste CPC budget when product data in Criteo's system doesn't reflect your actual Logic4 catalog.

Key Benefits:

From signup to first Criteo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Logic4 store.
2
Set up the connection to Criteo and automate your product listings — no manual work needed.
3
Start getting new sales from Criteo. Track and manage your orders directly in your Logic4 store.

Why now? What’s at stake

If you connect Logic4 to Criteo with Koongo

  • Reach new customers instantly on Criteo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo connects to Logic4 directly and builds your Criteo feed from your existing ERP and product data. You configure the feed settings and Rules Editor in the Koongo dashboard, and Koongo handles the build, optimization, and publishing to Criteo automatically.
Koongo reads product information, stock levels, and pricing from your Logic4 system and maps it to Criteo's ad platform requirements. The Rules Editor and Macro Editor handle transformations specific to display advertising use - filtering wholesale-only products, applying retail price adjustments, standardising category names to Criteo's taxonomy, or computing attribute values mathematically.
Koongo updates your Criteo feed as often as every 5 minutes. Because Logic4 centralises inventory and product management, Koongo captures changes as they happen and keeps Criteo's targeting system working from accurate data - preventing disapproved ads and mismatched pricing across your CPC campaigns.
Criteo charges only when shoppers engage with your display ads, and you control daily budgets and bidding strategies. For Logic4 merchants in wholesale or multi-channel retail, this provides a measurable display advertising channel where spend is tied to engagement - and Koongo's accurate ERP-sourced feed ensures that engagement is based on real product availability.
Setup time depends on your catalog structure. Most merchants work through attribute mapping, pricing rules, and feed validation with Koongo's support team in a single session before the feed is published on Criteo.
Yes. Koongo's free plan includes one channel connection so you can build and validate your Criteo feed from Logic4 before upgrading. No credit card required. Paid plans with full automation and support start from €24/month.
Criteo requires product titles, categories, images, and pricing to serve accurate display ads. Koongo's templates are pre-aligned with these specifications, and the Rules Editor ensures fields are correctly mapped from your Logic4 ERP - including filtering any wholesale or non-retail products before the feed reaches Criteo's targeting system.

The connection between Logic4 and Criteo is ready for you

Start your free plan, connect your store, and begin selling on Criteo today — all from your Logic4 account, powered by Koongo.

Start selling on Criteo from Logic4