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Sell from Lightspeed to Criteo - Omnichannel Stock, Retargeting Precision

Criteo's AI serves display ads based on shopper behavior - but for omnichannel merchants, those ads need to reflect your real stock across online and physical sales. Lightspeed's unified inventory, connected through Koongo, gives Criteo accurate data to work with.

Criteo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Lightspeed
Criteo

What is Lightspeed + Criteo Integration?

Koongo connects your Lightspeed store to Criteo, a retargeting and display advertising platform that serves personalized ads to shoppers based on their browsing behavior, across thousands of premium publishers in 30+ markets. Because Lightspeed unifies inventory across your online and physical sales points, the feed Koongo builds for Criteo reflects your real consolidated stock - not a partial view that could lead to disapproved ads or overselling. Koongo reads from Lightspeed via the Lightspeed apps store integration and builds the Criteo feed on an automated schedule. The Rules Editor and Macro Editor let you align the output with Criteo's ad platform specifications - filtering product categories, adjusting prices, remapping attributes, and ensuring all required fields are correctly populated - before publishing the feed on Criteo. Criteo operates on a Cost-per-Click basis. For Lightspeed merchants running omnichannel retail, accurate unified inventory data is particularly important: Koongo keeps the feed refreshed as often as every 5 minutes, so Criteo's AI never serves ads for products that are out of stock across your sales network.

Key Benefits:

From signup to first Criteo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Lightspeed store.
2
Set up the connection to Criteo and automate your product listings — no manual work needed.
3
Start getting new sales from Criteo. Track and manage your orders directly in your Lightspeed store.

Why now? What’s at stake

If you connect Lightspeed to Criteo with Koongo

  • Reach new customers instantly on Criteo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo is available in the Lightspeed apps store for both EMEA and NOAM regions. Once installed, you select Criteo from the feed manager, configure your feed settings, and Koongo builds and maintains the product feed automatically - no coding or manual exports required.
Koongo reads your Lightspeed product data including consolidated stock across all your sales points, then maps it to Criteo's ad platform specifications. This means Criteo's AI serves display ads based on actual availability across your entire operation - not just online stock - which is critical for avoiding overselling and disapproved ads.
Koongo can update your Criteo feed as frequently as every 5 minutes. Because Lightspeed keeps inventory in sync across channels, Koongo captures those updates and keeps Criteo's targeting system informed - preventing the mismatched pricing and stock issues that waste CPC budget.
Criteo charges only when shoppers engage with your display ads, and you control your daily budget, bidding strategy, and targeting. For Lightspeed merchants running both online and physical retail, this is a cost-controlled way to re-engage shoppers across Criteo's 30+ global markets - backed by Koongo's accurate unified inventory feed.
Most Lightspeed merchants complete setup within an hour. You install Koongo from the Lightspeed apps store, connect your catalog, select the Criteo feed type, apply Rules Editor settings, and publish the feed on Criteo.
Yes. Koongo's free plan includes one channel connection so you can build and test your Criteo feed from Lightspeed before committing. No credit card required. Paid plans start from €24/month.
Criteo serves display ads based on your product feed - if that feed shows items as available when they're actually sold out in your physical stores, Criteo will serve ads for out-of-stock products. Koongo builds the Criteo feed from Lightspeed's consolidated inventory, so your CPC budget goes toward ads for products shoppers can actually buy.

The connection between Lightspeed and Criteo is ready for you

Start your free plan, connect your store, and begin selling on Criteo today — all from your Lightspeed account, powered by Koongo.

Start selling on Criteo from Lightspeed