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Sell From Lightspeed To Bing Ads - Sync Ad Feeds

Running online and in-store sales through Lightspeed already means tracking product data in two places. Koongo builds your Bing Ads feed from that same data automatically.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Lightspeed + Bing Ads Integration?

Lightspeed combines your web store with in-person sales, and Koongo extends that same product data to Bing Ads. Titles, descriptions, and pricing convert automatically into the feed format Bing Ads requires. Bing Ads requires an active Microsoft Advertising account. Once it's in place, Koongo's feed manager keeps that feed current from your Lightspeed data as inventory changes, online or in-store, so you're not manually resubmitting each time. Bing Ads expands your reach across Bing, Yahoo, and AOL networks, whether you sell mostly online or across a physical store too, with advanced targeting by demographic and device criteria.

Key Benefits:

From signup to first Bing Ads order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Lightspeed store.
2
Set up the connection to Bing Ads and automate your product listings — no manual work needed.
3
Start getting new sales from Bing Ads. Track and manage your orders directly in your Lightspeed store.

Why now? What’s at stake

If you connect Lightspeed to Bing Ads with Koongo
  • Reach new customers instantly on Bing Ads

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's feed manager builds your Bing Ads feed from your Lightspeed data automatically, with no coding required.
Bing Ads requires an active Microsoft Advertising account.
Koongo refreshes your Bing Ads feed regularly based on stock changes in Lightspeed, whether the sale happened online or at your physical location.
Setup is straightforward - Koongo's feed manager handles the formatting, so most Lightspeed merchants have a submission-ready feed quickly, without disrupting their existing setup.
Bing Ads uses a cost-per-click model with a flexible budget. Koongo's own plans are separate, starting free with paid tiers from €24 per month.
Yes. Since Koongo already pulls from the same data behind your online and in-store sales, extending that into a Bing Ads feed reaches Bing, Yahoo, and AOL audiences without a separate export process.
Yes. Koongo's Rules Editor lets you filter your Lightspeed catalog by category, price, or availability before it feeds into Bing Ads. You decide which products your ad budget promotes.