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Sell from Custom Platform to Google Shopping - Product Ads From Any Store

Google Shopping puts your products in front of buyers searching for exactly what you sell. Connecting from a custom store means building a compliant feed, mapping attributes correctly, and keeping data current - without a standard integration path. Koongo handles all three from your existing data in XML, CSV, or TXT format.

Google Shopping Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Google Shopping

What is Custom Platform + Google Shopping Integration?

Koongo connects your custom e-commerce setup to Google Shopping - Google's product advertising platform - by automating product feed delivery and inventory synchronization. Product data is pulled from your store in XML, CSV, or TXT format and structured to Google Shopping's feed requirements without manual reformatting. Koongo's Feed Manager is built for stores that do not follow a standard platform template. You configure your data source, use the Rules Editor to map your product attributes to Google Shopping's required fields, apply pricing rules and product filters, and set automated delivery to Google Merchant Center on a schedule. Koongo's support team handles the initial feed configuration for non-standard setups. Google Shopping shoppers click your product ads and land directly on your store. Accurate, well-structured feed data means your products appear for the right searches and your Google Merchant Center account stays in good standing.

Key Benefits:

From signup to first Google Shopping order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Google Shopping and automate your product listings — no manual work needed.
3
Start getting new sales from Google Shopping. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Google Shopping with Koongo

  • Reach new customers instantly on Google Shopping

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Koongo accepts XML, CSV, and TXT as input formats. If your store can export product data in any of these formats - or expose it via a URL or FTP endpoint - Koongo can use it to build your Google Shopping feed. Koongo's support team advises on the best approach for your specific setup during onboarding.
Koongo's Rules Editor maps your source data fields to Google Shopping's required feed structure - title, description, price, availability, GTIN, and category. Koongo's support team works with you during onboarding to define the mapping rules, which then apply automatically at every feed refresh.
Koongo re-exports your Google Shopping feed on a configurable automated schedule - every 5, 15, or 60 minutes depending on your plan. As long as your backend updates the source file or endpoint before the next export runs, Google Shopping receives current data.
Yes. Google Shopping requires a Google Merchant Center account to receive and validate your product feed. Koongo prepares and delivers the feed automatically. Setting up Merchant Center and linking it to Google Ads is a Google Shopping requirement that you complete separately.
Yes. Non-standard setups are a routine part of Koongo's onboarding. The support team works with you to map your product data to Google Shopping's feed requirements, configure the Rules Editor, and validate the feed in Google Merchant Center before going live. This is included in the setup process.
Yes. Koongo's free plan includes one channel connection with no credit card required. You can configure your Google Shopping feed, validate it in Google Merchant Center, and confirm your data maps correctly before upgrading. Paid plans start from €24/month.
Google Merchant Center flags disapproved products with the specific reason - missing GTIN, policy violation, image issue, or price mismatch. Koongo's support team can help identify whether the fix belongs in the Rules Editor mapping or in the source data, and Koongo resubmits the corrected feed at the next scheduled update.

The connection between Custom Platform and Google Shopping is ready for you

Start your free plan, connect your store, and begin selling on Google Shopping today — all from your Custom Platform account, powered by Koongo.

Start selling on Google Shopping from Custom Platform