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Sell from Custom Platform to Criteo - Any Store, AI-Targeted Display Ads

Criteo's AI-driven display advertising works from your product feed - and it doesn't care which platform your store runs on, as long as the feed is accurate and meets its specifications. Koongo connects custom stores to Criteo using flexible feed tools built for any setup.

Criteo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Criteo

What is Custom Platform + Criteo Integration?

Koongo connects stores built on custom or non-standard e-commerce platforms to Criteo, a retargeting and display advertising platform that serves personalized ads to shoppers based on their browsing behavior, across thousands of premium publishers in 30+ markets worldwide. Whether your product data lives in a custom CMS, a bespoke API, or a self-hosted catalog, Koongo can read that data and build a product feed that meets Criteo's ad platform specifications. Koongo's Feed Manager ingests product data from custom sources and formats it to align with Criteo's requirements - product titles, categories, images, and pricing formatted to specification. The Rules Editor maps your custom attribute structure to Criteo's expected fields, while the Macro Editor handles mathematical or text-based transformations your data requires, without restructuring your platform's data model. Criteo charges on a Cost-per-Click basis. Koongo keeps the feed accurate and automatically refreshed - as often as every 5 minutes - so Criteo's AI never serves disapproved ads or promotes products with mismatched pricing, regardless of which platform your store runs on.

Key Benefits:

From signup to first Criteo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Criteo and automate your product listings — no manual work needed.
3
Start getting new sales from Criteo. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Criteo with Koongo

  • Reach new customers instantly on Criteo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo is built to work with custom platforms. If your store exposes product data via an API, a file export, or a feed URL, Koongo can read that data and build a product feed that meets Criteo's ad platform specifications automatically.
The Rules Editor lets you map any attribute from your custom data source to the field names Criteo requires - titles, categories, images, and pricing. The Macro Editor handles more complex transformations such as numerical price adjustments, string formatting for category values, or conditional logic to populate required fields from available source data.
Koongo can update your Criteo feed as frequently as every 5 minutes, depending on how often your platform makes product data available. Koongo's support team advises on the right update strategy for your data source to prevent disapproved ads and keep Criteo's targeting accurate.
Koongo builds and optimizes your Criteo product feed from your custom data source, then you publish the feed on Criteo to activate your display campaigns. Koongo continues refreshing the feed automatically on every sync cycle from that point on.
Setup time varies based on how your platform exports product data. Koongo's support team works with you to identify the data source, configure attribute mapping rules, and validate the feed output against Criteo's specifications - typically completing this in a small number of guided sessions.
Yes. Koongo's free plan includes one channel connection so you can build and test your Criteo feed before committing. No credit card is required. Paid plans with full automation and hands-on support start from €24/month.
Criteo's AI serves display ads to shoppers based on your product data - if that data is incorrect or stale, the result is disapproved ads, ads for out-of-stock products, or mismatched pricing that wastes CPC budget. Koongo's automated feed management ensures Criteo always works from accurate data, regardless of which custom platform your store runs on.

The connection between Custom Platform and Criteo is ready for you

Start your free plan, connect your store, and begin selling on Criteo today — all from your Custom Platform account, powered by Koongo.

Start selling on Criteo from Custom Platform