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Sell From Custom Platform To Bing Ads - No Custom Feed Building

Building your own feed connector for Bing Ads usually means custom development. Koongo builds your Bing Ads feed from your product data instead.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Custom Platform + Bing Ads Integration?

Whatever system powers your Custom Platform store, Koongo turns your product data into a feed built for Bing Ads, without you building a custom connector. Titles, descriptions, and pricing convert automatically into the format Bing Ads requires. Bing Ads requires an active Microsoft Advertising account. Once arranged, Koongo's feed manager creates and maintains that file using predefined templates that work for any custom-built system, no matter what powers it behind the scenes. Bing Ads expands your reach across Bing, Yahoo, and AOL networks, regardless of what system runs your store, with advanced targeting by demographic and device criteria.

Key Benefits:

From signup to first Bing Ads order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Bing Ads and automate your product listings — no manual work needed.
3
Start getting new sales from Bing Ads. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Bing Ads with Koongo
  • Reach new customers instantly on Bing Ads

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's feed manager uses predefined templates to build your Bing Ads feed from your product data, without you writing a custom connector.
Bing Ads requires an active Microsoft Advertising account.
Koongo refreshes your Bing Ads feed regularly, based on the product data it receives from your Custom Platform system, without you rebuilding the export by hand.
Setup is straightforward - Koongo's predefined templates handle the Bing Ads formatting, so you're not starting from a blank page even with a custom system.
Bing Ads uses a cost-per-click model with a flexible budget. Koongo's own plans are separate, starting free with paid tiers from €24 per month.
Bing Ads expands your reach across Bing, Yahoo, and AOL networks, giving a custom-built Custom Platform store access to a unique audience beyond a single search engine.
Yes. Koongo's Rules Editor lets you filter your Custom Platform catalog before it feeds into Bing Ads. Exclude low-margin products, set price thresholds, or filter by availability so your ad spend focuses on the products worth advertising.