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Sell from BigCommerce to Criteo - API-Driven Feed, AI-Driven Ads

Criteo's AI identifies shopper interests and serves personalized display ads based on their behavior. The quality of that targeting depends entirely on the accuracy of your product feed. BigCommerce's API-first design and Koongo's feed management make that accuracy reliable.

Criteo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
BigCommerce
Criteo

What is BigCommerce + Criteo Integration?

Koongo connects your BigCommerce store to Criteo, a retargeting and display advertising platform that serves personalized ads across thousands of premium publishers in 30+ markets worldwide. Product data is pulled from BigCommerce via API, formatted to meet Criteo's ad specifications, and published as a product feed that Criteo's AI uses to target shoppers based on their browsing behavior. Koongo's Feed Manager reads your BigCommerce catalog via API on the schedule you set. The Rules Editor and Macro Editor let you optimize the feed before it reaches Criteo - excluding low-margin collections, adjusting prices, aligning product titles and categories with Criteo's taxonomy, and ensuring every required field is correctly populated. Criteo operates on a Cost-per-Click model where you control daily budgets and bidding. BigCommerce's reliable API and Koongo's update frequency - as often as every 5 minutes - work together to prevent the disapproved ads, overselling, and mismatched pricing that damage campaign performance and waste CPC budget.

Key Benefits:

From signup to first Criteo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your BigCommerce store.
2
Set up the connection to Criteo and automate your product listings — no manual work needed.
3
Start getting new sales from Criteo. Track and manage your orders directly in your BigCommerce store.

Why now? What’s at stake

If you connect BigCommerce to Criteo with Koongo

  • Reach new customers instantly on Criteo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo connects to BigCommerce through its app ecosystem. Once installed, you select Criteo from the feed manager, choose the appropriate feed type, and Koongo builds and publishes your product feed automatically - no custom API work or developer time required.
Koongo reads your BigCommerce catalog via API - pricing, stock, titles, categories, and images - and formats that data to meet Criteo's ad platform specifications. The Rules Editor and Macro Editor let you apply further adjustments: filtering products, aligning categories, adjusting prices, or using mathematical rules to compute field values before the feed is published.
Koongo can update your Criteo feed as frequently as every 5 minutes. BigCommerce's API provides current catalog data, so Koongo captures price and stock changes quickly - helping you avoid disapproved ads, mismatched pricing, and the CPC waste that comes from Criteo serving ads for out-of-stock products.
Criteo charges only when shoppers engage with your display ads. You set your own daily budget, bidding strategy, and targeting parameters - so there are no upfront commitments. BigCommerce's structured catalog data, combined with Koongo's accurate feed, helps Criteo's AI target the shoppers most likely to convert.
Most BigCommerce merchants complete setup in under an hour. You install Koongo, connect your store via the BigCommerce app, select the Criteo feed type, apply your Rules Editor settings, and publish the feed on Criteo. Built-in health checks flag any issues before the feed goes live.
Yes. Koongo's free plan includes one channel connection so you can build and validate your Criteo feed before upgrading. No credit card is required. Full feed automation is available from €24/month.
Criteo uses advanced predictive tools to identify shopper interests and display your products to buyers who have already shown intent. For BigCommerce merchants, this means your feed becomes the input to a targeting engine that shows your products across thousands of premium publishers in 30+ markets - making feed accuracy directly tied to how efficiently your CPC budget converts.

The connection between BigCommerce and Criteo is ready for you

Start your free plan, connect your store, and begin selling on Criteo today — all from your BigCommerce account, powered by Koongo.

Start selling on Criteo from BigCommerce