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Google Product Ratings integration made easy

Automatically display star ratings in your Shopping ads and free listings by syncing real customer reviews through Koongo. Enhance trust, boost click-through rates, and improve ad performance with minimal effort.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Advertising: Essential info for new users

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Why use Google Product Ratings for your business?

  • Stand out visually – star ratings make your product listings pop and capture shopper attention.
  • Increase trust & conversions – buyers prefer products endorsed by other customers.
  • Boost ad efficiency – better engagement often means lower cost per click.
  • Amplify visibility organically – enriched results appear in Shopping ads, free listings, and search results.

Eligibility requirements for Google Product Ratings

To participate in the Google Product Ratings program, you must meet the following criteria:

  • Minimum review volume: At least 50 product reviews across your catalog, with a minimum of 3 reviews per product to display star ratings.
  • Structured review feed: Upload a feed of product reviews (CSV, XML, or via API) at least monthly to keep the data fresh and valid.
  • Correct product identifiers: Include GTINs (recommended) or alternative identifiers such as SKU, Brand+MPN that align with your product feed.
  • Google Merchant Center: A registered account with an active Product Ratings program setup is required.
  • Content compliance: Reviews must follow Google’s guidelines—no incentives, spam, or prohibited content, and should include both positive and negative feedback.

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How to start advertising on Google Product Ratings with Koongo

Follow these simple steps to set up and optimize your Google Product Ratings campaigns using Koongo.

Create a Koongo account
Connect your store to Koongo
Add Google Product Ratings as a channel
Insert the feed URL into Google Product Ratings
Set up campaign rules in Koongo
Launch your campaigns on Google Product Ratings
  1. Create a Koongo account: Sign up and create your Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Google Product Ratings as a channel: Choose Google Product Ratings as an advertising channel in Koongo. Koongo will generate a product feed from your store’s data, ensuring full compatibility with Google Product Ratings requirements.
  4. Insert the feed URL into Google Product Ratings: Paste the feed URL into your Google Product Ratings account to sync your product data. Google will automatically fetch updates from Koongo, ensuring your listings remain accurate and up to date.
  5. Set up campaign rules in Koongo: Use Koongo’s advanced tools to filter, organize, and optimize your product data for Google Product Ratings. Set up rules to adjust pricing, categories, and other ad settings before publishing.
  6. Launch your campaigns on Google Product Ratings: Send your optimized product feed to Google Product Ratings and start running Search Ads to reach your target audience.
Success tips for Google Product Ratings integration
Ensure accurate product identifiers

Use globally recognized product IDs like GTINs or MPN + brand for accurate review matching. This is essential for syncing ratings with the correct items.

Maintain fresh review data

Update your review feed monthly or more often to keep product ratings current and improve the performance of your Shopping ads.

Submit balanced reviews

Include both positive and negative feedback in your feed. Google values authenticity and compliance with its review content policy.

Align review feed with product feed

Make sure your product review feed uses the same SKUs or identifiers as your product catalog feed. Koongo makes it easy to map them together.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Google Product Ratings integration?

Google Product Ratings integration allows you to create optimized product feeds and manage ad campaigns seamlessly. With Koongo, you can automate feed creation, ensure inventory syncing, and focus on optimizing your ad performance.

Why choose Koongo for integration?

Koongo simplifies your Google Product Ratings campaigns by automating product feed creation, syncing inventory across platforms, and enabling dynamic ad updates for optimized results.

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Product feed automation

Automatically create and maintain your product feeds for the Google Product Ratings. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s Google Product Ratings integration is compatible with various e-commerce platforms, allowing you to manage Google Product Ratings channel listings, inventory, and orders directly from your store environment

How It works with Koongo

  • Collect reviews from your store or aggregator.
  • Map identifiers like GTIN and SKU to ensure alignment with product data.
  • Generate compliant feed via Koongo’s editor.
  • Schedule automatic uploads monthly or more frequently.
  • Submit feed directly into Merchant Center—Koongo formats, validates, and readies it.

FAQs

No. Koongo formats your existing review data into a compliant feed for Google.
Only products with at least three reviews will display star ratings; others remain without them.
Monthly updates are required, but frequent submissions improve freshness and ad performance.
Yes – Google Product Ratings support is available across all plan tiers, including during trial.

Start selling with Koongo today

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