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Automate Bing Ads campaigns for your e-commerce business.

Create dynamic product feeds, automate your campaigns, and boost sales on Bing Ads with Koongo.

*Free for 30 days. No credit card needed. Plans start from 19 EUR/month.

Advertising: Essential info for new users

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Why use Bing Ads for your business?

  • Expanded Reach: Access a unique audience across Bing, Yahoo, and AOL networks.
  • Cost-Effective Advertising: Benefit from competitive CPC rates and a flexible budget.
  • Advanced Targeting: Utilize demographic, geographic, and device targeting to reach your ideal customers.
  • Performance Insights: Gain valuable analytics to optimize your campaigns and maximize ROI.

Bing Ads advertiser requirements

To start advertising on Bing Ads, ensure you meet the following criteria:

1. Microsoft Advertising Account

You must have an active Microsoft Advertising account.

2. Product Feed Submission

You must provide a complete and structured product feed, which can be easily created and managed with Koongo. Feeds must be updated regularly to reflect current inventory, prices, and availability.

3. Language and Currency

All product information must be provided in the appropriate language for your target audience, and prices should be listed in the relevant currency.

4. Compliance with Advertising Policies

Ensure your ads comply with Microsoft Advertising policies, including content guidelines and industry-specific regulations.

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How to start advertising on Bing Ads with Koongo

Follow these simple steps to set up and optimize your Bing Ads campaigns using Koongo.

Create a Koongo account
Connect your store to Koongo
Add Bing Ads as a channel
Insert the feed URL into Bing Ads
Set up campaign rules in Koongo
Launch your campaigns on Bing Ads
  1. Create a Koongo account: Sign up and create your Koongo account.
  2. Connect your store to Koongo: Link your e-commerce platform to Koongo via direct API integration. If API integration is not available, you can connect through a custom product feed. For more details, check the Koongo Help Guide.
  3. Add Bing Ads as a channel: Choose Bing Ads as an advertising channel in Koongo. Koongo will generate a product feed from your store’s data, ensuring full compatibility with Bing Ads requirements.
  4. Insert the feed URL into Bing Ads: Paste the feed URL into your Bing Ads account to sync your product data. Google will automatically fetch updates from Koongo, ensuring your listings remain accurate and up to date.
  5. Set up campaign rules in Koongo: Use Koongo’s advanced tools to filter, organize, and optimize your product data for Bing Ads. Set up rules to adjust pricing, categories, and other ad settings before publishing.
  6. Launch your campaigns on Bing Ads: Send your optimized product feed to Bing Ads and start running Search Ads to reach your target audience.

Why integrate with Koongo?

Koongo simplifies multichannel selling by automating product listings, keeping inventory data up to date, and streamlining order processes — so you can focus on growing your business instead of managing daily operations.

What is Bing Ads integration?

Bing Ads integration allows you to create optimized product feeds and manage ad campaigns seamlessly. With Koongo, you can automate feed creation, ensure inventory syncing, and focus on optimizing your ad performance.

Why choose Koongo for integration?

Koongo simplifies your Bing Ads campaigns by automating product feed creation, syncing inventory across platforms, and enabling dynamic ad updates for optimized results.

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Product feed automation

Automatically create and maintain your product feeds for the Bing Ads. Our predefined templates simplify setup, ensuring feeds are always up to date and uploaded seamlessly, optimizing your product data for maximum performance.

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Affordable pricing

Koongo plans start at €19 per month with a flexible pricing model. Your final cost depends on the number of resources used, such as stores, products, feeds, marketplaces, and add-ons. Scale your subscription up or down anytime to fit your business needs!

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Frequent feed updates

Avoid out-of-stock problems with Koongo’s frequent feed updates! Our system automatically refreshes your product feeds across all your sales channels, so your listings are always accurate. This helps you save on advertising costs and keeps your customers happy!

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Product customization

Boost efficiency with Macro Editor! Transform product attribute values using numerical, text, or advanced operations with simple rules, like changing prices to cover fees. Automate tasks and use filters to choose the right products.

Supported e-commerce platforms

Koongo’s Bing Ads integration is compatible with various e-commerce platforms, allowing you to manage Bing Ads channel listings, inventory, and orders directly from your store environment

How integration works

  1. Connect your store
    Link your Shopify, Magento, WooCommerce, or other store to Koongo in just a few clicks. Koongo automatically imports your product data—no manual uploads needed.

  2. Choose the Bing Ads channel
    Select Bing Ads from Koongo’s channel list and create your product feed. Koongo helps format your titles, images, and categories to meet ad platform requirements—so your products are ready to shine.

  3. Fine-Tune your product feed
    Easily adjust your product listings using Koongo’s feed editor. Include or exclude products, tweak pricing, or highlight specific items to get better ad performance and higher ROI.

  4. Keep your Ads accurate, always
    Koongo updates your product data every 30, 15, or 5 minutes (based on your plan). That means Bing Ads always gets the latest info—ensuring your ads show the correct price, stock status, and product details.

FAQs

Koongo syncs your product feed every 15 minutes to ensure accurate and up-to-date data.
Yes, Koongo allows you to filter and optimize your feed for better performance.
Koongo supports Shopping Ads, Search Ads, Display Ads, and dynamic remarketing.

Start selling with Koongo today

or contact us for more details