Germany’s online retail market is entering a period of renewed strength and transformation in 2025–2026. After several years of slower growth, recent reports show online sales rose to approximately €88.8 billion in 2024, a 3.8% increase over 2023. Growth is forecasted to continue in 2025, with revenues projected at around €92.4 billion. Much of this momentum is driven by one major force: marketplaces.
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Start with Kaufland Global Marketplace during the busiest time of the year and potentially reach 139 million new online customers – all with just one account.
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In Germany’s competitive eCommerce landscape, price comparison engines are essential tools for both consumers and sellers. They allow shoppers to explore and compare thousands of offers from various stores in one place. One of the most influential platforms in this space is billiger.de, a trusted name with wide reach and strong brand credibility across the German-speaking market.
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Good news from Kaufland Global Marketplace. The new Kaufland Marketplace in Italy is live! Secure your special deal!
Sellers selling on Kaufland Global Marketplace can now sell across seven European countries with just one registration, potentially reaching up to 139 million online customers.
Good news from Kaufland Global Marketplace. The new Kaufland Marketplace in France is live! Secure your special deal!
Sellers selling with Kaufland Global Marketplace can now sell across six countries in Europe with just one registration and potentially reach up to 117 million – soon even 139 million – online customers. The seventh online marketplace, Kaufland.it in Italy, will follow in late summer.
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