Should You Sell on Amazon or Your Own Website? Pros, Cons & Best Strategy

What this article covers

1. Selling on Amazon – how it works, the benefits of built-in traffic and FBA logistics, and real costs you need to be aware of.
2. Selling on your own website – platform options, the benefits of ownership and customer data, and the challenges of self-driving your business.
3. Strategic comparison – including hybrid approaches and how tools like Koongo can maximize success across both.

By the end, you’ll understand which channel aligns with your goals and how Koongo can simplify running them together.

Marketplace Integration Wizard – Smarter Way to Connect and Sell

Selling on multiple marketplaces is a great way to expand your reach, but it also comes with challenges. Managing product listings, keeping stock levels updated, and ensuring accurate order synchronization can quickly become overwhelming.

To help merchants simplify this process, we’re introducing the Marketplace Integration Wizard—a new tool designed to make marketplace connections seamless and efficient.

With this new service, you can quickly integrate your store with leading marketplaces like Amazon, eBay, Bol, Cdiscount, and Kaufland. The intuitive step-by-step setup ensures that even merchants without technical experience can configure their integrations effortlessly.

Why Use Bing Ads for E‑commerce: The Underrated PPC Channel

In this article, we’ll explore:

• Who’s using Bing — demographics, behaviors, and spending power.
• Why it’s a smart channel for e-commerce — CPC, conversion rates, competition.
• How to launch and optimize Bing campaigns with modern PPC techniques.
• How Koongo supercharges your Bing Ads strategy, from feed management to performance tracking.

By the end, you’ll understand why Bing Ads, paired with Koongo, offers a unique and smart path to sustainable e-commerce growth. Let’s dive in.

Watch the Kaufland Webinar Recording: Expand to France & Italy! Get 3 months without monthly basic fee

Discover exciting opportunities in France and Italy—Europe’s 3rd and 4th largest e-commerce markets. In the first part of the webinar, Kaufland Global Marketplace highlights the potential of these new markets and the benefits of expanding your sales reach.

Then, Koongo shows you how to connect your store and seamlessly integrate with Kaufland using List Offers and Create New Products features.

Whether you’re just starting or ready to scale, this session offers practical guidance and insights to help you succeed internationally.

Top 10 Best-Selling Categories on Allegro and How to Succeed in Them

Allegro, established in 1999, has evolved into Poland’s premier e-commerce platform and a significant player in Central and Eastern Europe. With over 21 million active buyers, including nearly six million from international markets, Allegro offers a vast and diverse customer base for sellers.