Kaufland Expands to France: Sell Your Products Nationwide

Good news from Kaufland Global Marketplace. The new Kaufland Marketplace in France is live! Secure your special deal!

Sellers selling with Kaufland Global Marketplace can now sell across six countries in Europe with just one registration and potentially reach up to 117 million – soon even 139 million – online customers. The seventh online marketplace, Kaufland.it in Italy, will follow in late summer.

Feed Management for Seasonal Campaigns: Planning Ahead

Seasonal campaigns like Black Friday, Cyber Monday, Christmas, and Back-to-School represent some of the most intense, high-traffic periods for eCommerce, periods that can make or break your annual performance targets. During these short bursts, online shoppers are highly motivated, budgets are increased, and search queries spike. In such a highly competitive environment, even minor technical glitches or missed deadlines can result in lost impressions, wasted ad spend, and lost revenue.

Zalando Feed Errors: How to Fix and Ensure Full Product Approval

Selling on Zalando is a unique opportunity for fashion and lifestyle brands to gain visibility in one of Europe’s leading online marketplaces. With over 50 million active customers across 25+ countries, Zalando offers powerful reach and brand exposure. However, this opportunity comes with strict technical and content standards that merchants must meet to ensure product listings are approved, published, and shown to customers.

Preparing for Google CSS Updates & Shopping Feed Compliance in 2026

As Google prepares to roll out significant updates to its Comparison Shopping Services (CSS) and Google Shopping feed requirements in 2026, eCommerce merchants face a new level of complexity. Stricter data standards, mandatory policy integrations, and enhanced compliance checks will soon redefine how product listings are structured and approved. Failing to adapt could mean disapproved listings, higher ad costs, or lost visibility across EU markets. In this guide, we’ll break down the key changes, the risks of inaction, and how Koongo helps you stay compliant, competitive, and fully optimized, well ahead of the deadline.

Should You Sell on Amazon or Your Own Website? Pros, Cons & Best Strategy

What this article covers

1. Selling on Amazon – how it works, the benefits of built-in traffic and FBA logistics, and real costs you need to be aware of.
2. Selling on your own website – platform options, the benefits of ownership and customer data, and the challenges of self-driving your business.
3. Strategic comparison – including hybrid approaches and how tools like Koongo can maximize success across both.

By the end, you’ll understand which channel aligns with your goals and how Koongo can simplify running them together.