Ina Rudziankova, auteur bij Koongo

Should You Sell on Amazon or Your Own Website? Pros, Cons & Best Strategy

What this article covers

Selling on Amazon – how it works, the benefits of built-in traffic and FBA logistics, and real costs you need to be aware of.
Selling on your own website – platform options, the benefits of ownership and customer data, and the challenges of self-driving your business.
Strategic comparison – including hybrid approaches and how tools like Koongo can maximize success across both.

By the end, you’ll understand which channel aligns with your goals and how Koongo can simplify running them together.

Marketplace Integration Wizard – Smarter Way to Connect and Sell

Selling on multiple marketplaces is a great way to expand your reach, but it also comes with challenges. Managing product listings, keeping stock levels updated, and ensuring accurate order synchronization can quickly become overwhelming.

To help merchants simplify this process, we’re introducing the Marketplace Integration Wizard—a new tool designed to make marketplace connections seamless and efficient.

With this new service, you can quickly integrate your store with leading marketplaces like Amazon, eBay, Bol, Cdiscount, and Kaufland. The intuitive step-by-step setup ensures that even merchants without technical experience can configure their integrations effortlessly.

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Why Use Bing Ads for E‑commerce: The Underrated PPC Channel

In this article, we’ll explore:

Who’s using Bing — demographics, behaviors, and spending power.
Why it’s a smart channel for e-commerce — CPC, conversion rates, competition.
How to launch and optimize Bing campaigns with modern PPC techniques.
How Koongo supercharges your Bing Ads strategy, from feed management to performance tracking.

By the end, you’ll understand why Bing Ads, paired with Koongo, offers a unique and smart path to sustainable e-commerce growth. Let’s dive in.

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Top 10 Best-Selling Categories on Allegro and How to Succeed in Them

Allegro, established in 1999, has evolved into Poland’s premier e-commerce platform and a significant player in Central and Eastern Europe. With over 21 million active buyers, including nearly six million from international markets, Allegro offers a vast and diverse customer base for sellers.

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Smart Exclusions: Avoiding Unprofitable Product Listings on Bol.com

Bol.com is the #1 e-commerce platform in the Netherlands and Belgium, attracting over 13 million active customers. With its trusted reputation, broad product reach, and seller-friendly environment, Bol.com is a key sales channel for online retailers looking to grow in the Benelux region.

But success on Bol.com isn’t just about listing everything in your catalog. It’s about listing the right products—those that actually bring in profit, sell consistently, and align with your business goals. Every item on your feed costs time, money, and attention. If a product underperforms, it could drag down your entire operation.

That’s where smart exclusions come in.

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How to Expand to New Markets Using Idealo and Koongo

Expanding your e-commerce business into new European markets presents significant opportunities for growth. Idealo, a leading price comparison platform, serves as a strategic gateway to access price-conscious and high-intent shoppers across Europe. By integrating your online store with Idealo through Koongo, you can streamline this expansion process, overcoming common barriers and optimizing your market entry.

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eBay Seller Guide 2025: 13 Ways to Improve Listings and Sales

eBay’s expansive marketplace offers significant opportunities for sellers, but success requires strategic optimization of listings and operations. Below are 13 actionable strategies, supported by current data and best practices, to enhance your eBay sales performance in 2025.

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Best BigCommerce Addons to Boost Performance and Sales

In this comprehensive guide, we explore the best BigCommerce addons across essential categories: Product Data Management, Sales Channel & Marketplace Integration, Marketing and Conversion Optimization, Shipping and Logistics, Customer Support and Engagement, and Analytics and Performance Tracking.

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The Importance of Product EAN in E-Commerce

Struggling with EAN codes and marketplace requirements? Whether you’re selling on Amazon, Bol.com, Zalando, or Google Shopping, having the right EAN is essential for product approval, visibility, and sales performance. But managing EANs across multiple channels can be complex, leading to listing errors, product rejections, and lost revenue.

In this guide, we’ll break down why EANs matter, how they impact marketplace success, and how to obtain valid codes. Plus, discover how Koongo automates EAN management—helping you sync product data, avoid errors, and scale effortlessly across 500+ sales channels.

Master EANs, streamline your listings, and sell smarter—read on to learn how!

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The Ultimate Guide to Optimizing WooCommerce Product Feed

A WooCommerce product feed lets you share your product details on multiple platforms to boost visibility and sales. In this guide, learn how to set up your product feed, enhance it for better performance, and integrate it with marketing channels.

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Author: Ina Rudziankova

Should You Sell on Amazon or Your Own Website? Pros, Cons & Best Strategy

What this article covers

Marketplace Integration Wizard – Smarter Way to Connect and Sell

Why Use Bing Ads for E‑commerce: The Underrated PPC Channel

In this article, we’ll explore:

Top 10 Best-Selling Categories on Allegro and How to Succeed in Them

Smart Exclusions: Avoiding Unprofitable Product Listings on Bol.com

How to Expand to New Markets Using Idealo and Koongo

eBay Seller Guide 2025: 13 Ways to Improve Listings and Sales

Best BigCommerce Addons to Boost Performance and Sales

The Importance of Product EAN in E-Commerce

The Ultimate Guide to Optimizing WooCommerce Product Feed

Sell everywhere with Koongo