7 tips for sellers getting started with Rakuten


Rakuten is one of the most powerful, globally recognized online marketplaces. With over 40.000 online retailers selling over a billion different items across the various different Rakuten sites, it is no wonder that more and more sellers are looking to list their products with such a huge online retail giant.

With such a vast range of sellers and products, how can you compete to ensure that your Rakuten listings are a cut above the rest? What do online retailers need to do to ensure they’re getting the most out of their listings on Rakuten? Well, we bring you a few tips!

About Rakuten

Formerly, continues its mission to deliver an outstanding shopping experience to over 18 million customers and offering a broad selection of goods and merchants. is a true marketplace that empowers retailers to build individual relationships and go the extra mile for their customers. As opposed to the vast majority of faceless, transactional e-commerce marketplaces which also sell directly to consumers, is focused on building relationships with merchants and consumers, differentiating on experience and not price alone.’s focus is on delivering more than just a transactional experience to consumers, instead of making connections between merchants and buyers via its ‘discovery’ shopping, video content and reviews. believes that e-commerce should be entertainment and fun for customers.

7 Tips

Here are tips on what information to include in a number of the fields in the Primary File.

  • Product Name: We recommend that you include the type of product in this field. For example, a GPS unit should be called: “Garmin Nuvi 285WT Auto GPS” and not “Garmin Nuvi 285WT”. This makes it easier for publishers to find the product with a search.
  • SKU Number: Use an SKU number that is unique to the product. Do not use the same SKU number for every product.
  • Long Product Description: Although this isn’t a required field, we encourage you to use it. The more information publishers have about your products, the more information they can pass along to consumers and the better they can promote your products.
  • Sale Price: If a discount is available on an item, enter the discounted price in the Sale Price field and leave the price in the Retail Price field undiscounted. This allows coupon publishers who pull the retail price and the sale price to show users the amount of savings. Often, advertisers change the retail price to the sale price, thus showing no discount. In this scenario, a publisher’s site may indicate: “Save 0% on this item!”
  • Keyword: Though this isn’t a required field, we recommend you include keywords because it allows publishers to search across the product data so that visitors to their sites can easily locate your products.
  • Universal Product Code: This is not a required field, but we encourage you to include it because UPC codes are becoming more and more important for publishers working in the mobile space.
  • Class ID / Attributes: You are not required to submit an attribute file, but we encourage you to do so. The detailed, vertical-specific information that you can include in these fields is invaluable to publishers who focus on these areas (eg, clothing, music, or movies).

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