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Sell from WooCommerce to PriceRunner - Nordic and UK Price Comparison Without WordPress Changes

PriceRunner is a leading price comparison platform in Sweden, Denmark, and the UK - offering free listings, optional PPC campaigns, and buyer protection analytics. Getting your WooCommerce catalog GTIN-compliant and current without plugin conflicts requires automation. Koongo handles it via the WooCommerce API.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is WooCommerce + PriceRunner Integration?

Koongo connects your WooCommerce store to PriceRunner - a leading price comparison platform in Sweden, Denmark, and the UK, offering free listings, optional PPC campaigns, and buyer protection analytics - by automating product feed delivery and inventory synchronization. Product data is pulled from WooCommerce via the WooCommerce API and structured to PriceRunner's required feed format without manual exports or WordPress modifications. Koongo's Feed Manager operates independently of your WordPress installation - no new plugins, no database changes, no conflict risk. You configure the PriceRunner feed from the Koongo dashboard, use the Rules Editor to map required GTIN data, apply pricing rules, and set automated delivery on a regular schedule. With your feed live, your products appear in PriceRunner's free listings across Sweden, Denmark, and the UK.

Key Benefits:

From signup to first PriceRunner order in 3 steps

1
Create your Koongo account, start your free plan, and connect your WooCommerce store.
2
Set up the connection to PriceRunner and automate your product listings — no manual work needed.
3
Start getting new sales from PriceRunner. Track and manage your orders directly in your WooCommerce store.

Why now? What’s at stake

If you connect WooCommerce to PriceRunner with Koongo
  • Reach new customers instantly on PriceRunner

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No. Koongo connects to WooCommerce via the WooCommerce API and runs entirely from the Koongo dashboard. Nothing is installed in WordPress - no plugin, no database change, no conflict risk with your existing setup.
Koongo re-exports your PriceRunner feed every 5, 15, or 60 minutes depending on your plan. Price and availability changes in WooCommerce are picked up via the WooCommerce API at each cycle - no manual exports, no scheduled tasks in WordPress.
Yes. Koongo's Rules Editor maps your WooCommerce product categories to PriceRunner's taxonomy. Accurate mapping improves how your products surface in PriceRunner's price comparison results across Sweden, Denmark, and the UK.
PriceRunner requires a product feed including GTIN, along with pricing, availability, and other standard feed attributes. Koongo's Rules Editor maps your WooCommerce data - including WooCommerce custom attributes - to PriceRunner's required fields and flags any GTIN gaps before delivery.
PriceRunner requires a merchant account with a signed agreement and a product feed with PriceRunner's required attributes including GTIN. Koongo delivers the compliant feed automatically. Your PriceRunner merchant account and signed agreement are requirements you complete separately.
Yes. PriceRunner offers free product listings as the baseline, with optional PPC campaigns available to increase visibility. Koongo keeps your feed current so your WooCommerce listings - whether free or PPC-boosted - always reflect accurate prices and availability.
Yes. Koongo's free plan includes one channel connection with no credit card required. You can configure your PriceRunner feed and validate your WooCommerce data before upgrading. Paid plans start from €24/month.