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Sell from WooCommerce to Mercateo - Europe's B2B Leader, Automated

Maintaining a separate Mercateo data file alongside your WooCommerce store creates a fragile process that breaks whenever your catalog changes. Koongo generates your B2B product feed automatically and keeps it current across all 12 of Mercateo's European markets.

Mercateo Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
WooCommerce
Mercateo

What is WooCommerce + Mercateo Integration?

Koongo connects your WooCommerce store to Mercateo through an automated product feed - exporting product titles, descriptions, pricing, images, and stock from your WordPress-based catalog in the format Mercateo requires for its B2B marketplace serving over 180,000 companies and 540,000 employees across 12 European countries. Koongo's Feed Manager keeps the feed updated without manual work. Once you configure your product rules in Koongo - which items go to Mercateo, how WooCommerce attributes map to Mercateo's B2B feed format, and any pricing adjustments - the feed refreshes automatically as your catalog changes. WooCommerce merchants managing varied catalogs can use Koongo's Rules Editor to send precisely the right product subset to Mercateo's procurement-focused audience - filtering by category, adjusting pricing for B2B buyers, and keeping the feed formatted to Mercateo's requirements without touching your store data directly.

Key Benefits:

From signup to first Mercateo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your WooCommerce store.
2
Set up the connection to Mercateo and automate your product listings — no manual work needed.
3
Start getting new sales from Mercateo. Track and manage your orders directly in your WooCommerce store.

Why now? What’s at stake

If you connect WooCommerce to Mercateo with Koongo

  • Reach new customers instantly on Mercateo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your WooCommerce store and builds the Mercateo product feed through its Feed Manager interface. You configure product rules and attribute mappings inside Koongo - no plugins to install and no code to write.
Mercateo requires a legally registered business offering relevant product categories with national reach in your country. Koongo maps your WooCommerce product fields to Mercateo's required B2B format through the Rules Editor before your feed goes live.
Koongo refreshes your Mercateo feed automatically on a regular basis. When prices change or stock moves in your WooCommerce store, those updates flow through to Mercateo without you needing to trigger anything manually - keeping your listings accurate for procurement teams.
Most WooCommerce merchants move through Koongo's feed configuration and go live without a drawn-out process. Your timeline depends on how much attribute mapping your catalog requires. Koongo's support team is available to help with any configuration steps that need attention.
Yes. Koongo has a free plan with no credit card required, and paid plans start from €24/month with a 7-day free trial. You can build and fully test your Mercateo feed before committing to a subscription.
Mercateo is Europe's #1 B2B marketplace, serving over 180,000 companies and 540,000 employees across 12 countries through a procurement-focused platform built over 20+ years. Its buyer base consists of business purchasers looking for office supplies, industrial goods, and related B2B product categories - making it a strong channel for WooCommerce merchants operating in those segments.

The connection between WooCommerce and Mercateo is ready for you

Start your free plan, connect your store, and begin selling on Mercateo today — all from your WooCommerce account, powered by Koongo.

Start selling on Mercateo from WooCommerce