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Sell from WooCommerce to Amazon - One Catalog, Every Marketplace

Managing Amazon listings manually while running a WooCommerce store means two sets of product data to maintain, two places for errors to creep in. Koongo keeps everything in sync automatically - so your Amazon stock reflects what's actually in your store.

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*Free plan available. No credit card required. Paid plans from 24 EUR/month.
WooCommerce
Amazon

What is WooCommerce + Amazon Integration?

Koongo connects your WooCommerce store to Amazon via API, pushing your product catalog - titles, prices, images, stock, and attributes - to every Amazon marketplace you choose to sell on. WooCommerce's flexible product management combines with Koongo's channel-specific transformation layer to get your data into the format Amazon actually requires. The Amazon Integration Wizard guides you through each step without writing a line of code. Once your listings are live, Amazon orders flow back into WooCommerce automatically, and inventory adjusts in real time. You handle fulfillment from the same WordPress admin panel you use for everything else. Amazon has strict requirements for product identifiers, category-specific attributes, and image quality. Koongo's Rules Editor lets you write the logic that maps your existing WooCommerce data to those requirements - so listings land correctly the first time, and rejections don't set you back.

Key Benefits:

What gets your listings rejected on Amazon - and how to fix it

Missing product identifier Amazon requires a valid EAN or UPC code for most products to match your listing to an existing ASIN. Without it, your product cannot go live. Koongo's Rules Editor helps you map your identifier fields correctly before the feed is submitted.

Incomplete category-specific attributes Every Amazon category has its own required fields - watches need Display Type, jewelry needs Metal Composition, apparel needs structured size and color variants. Generic product data that works in your store often falls short of what Amazon's validation requires.

Non-compliant images Amazon requires product images of at least 1000px on the longest side, on a pure white background. Images that don't meet this spec are rejected at submission - before buyers ever see them.

Incorrect variation structure Products with multiple sizes or colors must follow Amazon's parent-child SKU structure. A flat product list that works in your store won't display correctly on Amazon without the right variation hierarchy in place.

From signup to first Amazon order in 3 steps

1
Create your Koongo account, start your free plan, and connect your WooCommerce store.
2
Set up the connection to Amazon and automate your product listings — no manual work needed.
3
Start getting new sales from Amazon. Track and manage your orders directly in your WooCommerce store.

Why now? What’s at stake

If you connect WooCommerce to Amazon with Koongo

  • Reach new customers instantly on Amazon

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's Amazon Integration Wizard is designed for WooCommerce merchants without technical backgrounds. It walks you through connecting your store, mapping product attributes, and going live step by step. If you get stuck, Koongo's support team is available to help.
Amazon requires a Universal Product Identifier (EAN or UPC), plus title, price, brand, image URL, and product condition for every listing. On top of that, category-specific fields apply - for example, clothing categories require size and color in a structured parent-child format. Koongo helps you map your WooCommerce product data to these requirements using the Rules Editor.
When stock drops to zero in WooCommerce, Koongo updates the corresponding Amazon listing automatically. This prevents overselling across all your active Amazon marketplaces and keeps your account health metrics in good standing.
Yes. Koongo imports Amazon orders directly into your WooCommerce store. You see them alongside your regular orders and process them using the same workflow - no need to log into Amazon Seller Central for day-to-day fulfillment.
Getting started is straightforward. Most merchants complete the wizard setup and have their first products submitted to Amazon without needing technical support. The time to first live listing depends mainly on how much attribute mapping your catalog requires.
Yes - Koongo has a free plan with no credit card required. You can connect your WooCommerce store and explore the Amazon integration before upgrading. Paid plans start from €24/month.
Koongo's health report shows rejected products and the reason for each rejection. You can use the Rules Editor to correct the underlying attribute issue - such as a missing EAN or an unmapped category field - and resubmit. You don't need to rebuild your setup from scratch for each fix.

The connection between WooCommerce and Amazon is ready for you

Start your free plan, connect your store, and begin selling on Amazon today — all from your WooCommerce account, powered by Koongo.

Start selling on Amazon from WooCommerce