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Sell from Wix to Amazon - Your Store, More Customers

Listing products on Amazon from a Wix store feels straightforward until it isn't - rejected listings, stock getting out of sync, orders appearing in two places. Koongo handles the complexity so you can focus on selling.

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*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Wix
Amazon

What is Wix + Amazon Integration?

Koongo connects your Wix store to Amazon via API, syncing product data - titles, descriptions, prices, stock levels, and images - to Amazon marketplaces automatically. You keep managing your catalog in Wix; Koongo ensures that data reaches Amazon in the format it requires. The Amazon Integration Wizard guides you through every step of the setup without any coding. Once your products are live, Amazon orders are imported directly into your Wix store and inventory is updated automatically. Everything stays in one place. Amazon has specific requirements for product identifiers, category attributes, and image quality that go beyond what most store catalogs contain by default. Koongo's Rules Editor lets you define exactly how your Wix product data maps to Amazon's requirements - reducing rejections and keeping your listings healthy.

Key Benefits:

What gets your listings rejected on Amazon - and how to fix it

Missing product identifier Amazon requires a valid EAN or UPC code for most products to match your listing to an existing ASIN. Without it, your product cannot go live. Koongo's Rules Editor helps you map your identifier fields correctly before the feed is submitted.

Incomplete category-specific attributes Every Amazon category has its own required fields - watches need Display Type, jewelry needs Metal Composition, apparel needs structured size and color variants. Generic product data that works in your store often falls short of what Amazon's validation requires.

Non-compliant images Amazon requires product images of at least 1000px on the longest side, on a pure white background. Images that don't meet this spec are rejected at submission - before buyers ever see them.

Incorrect variation structure Products with multiple sizes or colors must follow Amazon's parent-child SKU structure. A flat product list that works in your store won't display correctly on Amazon without the right variation hierarchy in place.

From signup to first Amazon order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Wix store.
2
Set up the connection to Amazon and automate your product listings — no manual work needed.
3
Start getting new sales from Amazon. Track and manage your orders directly in your Wix store.

Why now? What’s at stake

If you connect Wix to Amazon with Koongo

  • Reach new customers instantly on Amazon

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. The Amazon Integration Wizard in Koongo is designed for merchants who aren't developers. It walks you through connecting your Wix store to Amazon, mapping your product attributes, and submitting your first listings. Koongo's support team can help if you have questions along the way.
Every listing on Amazon needs an EAN or UPC identifier, title, price, brand, image URL, and product condition. Category-specific fields add to this - apparel requires structured size and color variants, for example. Koongo's Rules Editor helps you map these requirements from your existing Wix catalog data.
Koongo monitors stock levels in your Wix store and updates Amazon listings automatically. If a product sells out, the listing is updated across all your active Amazon marketplaces to reflect zero stock - preventing overselling.
Amazon orders are imported automatically into your Wix store by Koongo. You see them in your Wix orders section alongside your regular sales and can manage fulfillment from there without switching to Amazon Seller Central.
Getting started is straightforward once your Amazon Professional Seller account is active - that account type is required for API-based integration with Koongo. The wizard guides you through the rest. Note that the Individual Seller Plan does not support API connections.
Yes. Koongo offers a free plan with no credit card required. You can connect your Wix store and explore the Amazon integration before choosing a paid plan. Paid plans start from €24/month.
Yes. From one Wix connection, Koongo manages listings, inventory, and orders across multiple Amazon simultaneously. The Rules Editor lets you tailor products and data per marketplace.

The connection between Wix and Amazon is ready for you

Start your free plan, connect your store, and begin selling on Amazon today — all from your Wix account, powered by Koongo.

Start selling on Amazon from Wix