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Promote from Shopware 6 on Rakuten Advertising - Structured Attributes, Performance Campaigns

Shopware 6's structured product data is a strong starting point for Rakuten Advertising campaigns - but getting it into a technically compliant XML feed with the right fields mapped and compressed correctly requires an automated layer. Koongo provides that layer and keeps the feed current without manual work.

Rakuten Advertising Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Shopware 6
Rakuten Advertising

What is Shopware 6 + Rakuten Advertising Integration?

Koongo connects your Shopware 6 store to Rakuten Advertising by generating an XML product feed from your catalog and refreshing it automatically. Product IDs, titles (up to 70 characters), descriptions, brands, categories, variant group IDs, URLs, image links, prices, sale prices, availability, and GTIN codes are pulled from Shopware 6 and structured into a compressed, UTF-8 encoded feed for SFTP or HTTP delivery to Rakuten Advertising. Rakuten Advertising is a global affiliate and advertising network that runs performance-driven campaigns across affiliate, display, search, and social channels. Detailed analytics track which product placements are driving results - giving Shopware 6 merchants a clear view of campaign performance across their catalog. Multiple feed versions can be generated for different markets, currencies, or campaign configurations. Koongo's Rules Editor works naturally with Shopware 6's structured attribute model. Map your category taxonomy to Rakuten Advertising's categorization requirements, include optional targeting fields like condition, gender, age group, and MPN, filter by margin or stock level, or generate separate feed outputs for distinct campaign segments. Rules apply automatically on every refresh.

Key Benefits:

From signup to first Rakuten Advertising order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Shopware 6 store.
2
Set up the connection to Rakuten Advertising and automate your product listings — no manual work needed.
3
Start getting new sales from Rakuten Advertising. Track and manage your orders directly in your Shopware 6 store.

Why now? What’s at stake

If you connect Shopware 6 to Rakuten Advertising with Koongo

  • Reach new customers instantly on Rakuten Advertising

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No. Koongo connects to your Shopware 6 store and handles all technical feed requirements automatically - format, compression, encoding, and delivery method. Koongo's support team can assist with Rules Editor configuration for complex attribute structures.
Required fields are product ID, title (up to 70 characters), description, brand, category, variant group ID, product URL, image URL, price, sale price, availability, and GTIN. Optional fields including condition, gender, age group, and MPN can be added through Koongo's Rules Editor to enhance campaign targeting on Rakuten Advertising.
Koongo refreshes your Rakuten Advertising feed automatically and regularly. Catalog changes in Shopware 6 - price updates, new SKUs, sale price changes, stock movements - flow through to Rakuten Advertising without manual action, keeping campaigns running on accurate data.
Yes. Rakuten Advertising supports multiple feed versions for different languages, currencies, or campaign segments. Koongo can produce separate feed outputs from your Shopware 6 catalog to support distinct Rakuten Advertising campaign configurations.
Getting started is straightforward. Connect your Shopware 6 store to Koongo, configure your Rakuten Advertising feed, and share it once your Rakuten Advertising merchant account and product feed approval are in place.
Yes. Koongo offers a free plan with no credit card required. Connect your Shopware 6 store and evaluate the Rakuten Advertising feed integration before upgrading. Paid plans start from €24/month.
Yes. Rakuten Advertising requires compliance with regional data privacy laws including GDPR and CCPA. Koongo ensures your feed is correctly formatted and encoded; regulatory compliance remains your responsibility.

The connection between Shopware 6 and Rakuten Advertising is ready for you

Start your free plan, connect your store, and begin selling on Rakuten Advertising today — all from your Shopware 6 account, powered by Koongo.

Start selling on Rakuten Advertising from Shopware 6