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Connect Shopware 6 to Instagram and Sell Where Shoppers Scroll

Shopware 6's structured product data is a strong foundation for Instagram - rich attributes and images drive social engagement. But each platform still needs its specific catalog format and regular refreshes. Koongo provides that layer and keeps every platform in sync automatically.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Shopware 6 + Instagram Integration?

Koongo connects your Shopware 6 store to Instagram by generating a product catalog feed that meets each platform's requirements and refreshing it automatically. Your product data - titles, prices, availability, images, and descriptions - is pulled from Shopware 6 and structured so your products can appear in social ads, shoppable posts, and product tags. Shopware 6's structured attribute model maps cleanly into each social platform's catalog requirements. Instagram platforms like Meta (Facebook and Instagram), Pinterest, and TikTok are visual - shoppers discover products through images and video. Strong imagery and rich data drive engagement, so Koongo keeps your catalog refreshed automatically and maps your images and details into each platform's format. From one Shopware 6 connection, you can reach multiple social platforms at once. Koongo's Rules Editor and Category Mapping tools give you control over what each platform receives. Map images and attributes, filter which products are promoted, exclude categories, or adjust pricing to fit your social campaigns. Once configured, the catalogs update on their own without manual work.

Key Benefits:

From signup to first Instagram order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Shopware 6 store.
2
Set up the connection to Instagram and automate your product listings — no manual work needed.
3
Start getting new sales from Instagram. Track and manage your orders directly in your Shopware 6 store.

Why now? What’s at stake

If you connect Shopware 6 to Instagram with Koongo
  • Reach new customers instantly on Instagram

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Shopware 6 store and generates a product catalog feed for Instagram automatically, in the format each platform requires. You connect your accounts, and Koongo handles all subsequent updates.
Koongo feeds your Shopware 6 catalog to major Instagram platforms including Meta (Facebook and Instagram), Pinterest, and TikTok. From one connection, your products can appear in social ads, shoppable posts, and product tags.
Social platforms are visual - shoppers discover products through images and video, so image quality and rich data drive engagement. Koongo maps your Shopware 6 images and product details into each catalog so your products look their best where people browse.
Social platforms use their own product catalog formats - Meta, Pinterest, and TikTok each have specific requirements. Koongo generates and hosts your catalog from your Shopware 6 store in the format each of your Instagram needs.
Koongo refreshes your catalogs automatically on a regular basis. When prices, stock levels, or product details change in your Shopware 6 store, every connected platform reflects those updates - so your social ads and shoppable posts stay accurate.
Yes. Koongo offers a free plan with no credit card required. You can connect your Shopware 6 store, generate your Instagram catalogs, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. Koongo's Rules Editor lets you filter your Shopware 6 catalog before it feeds into Instagram. Exclude categories, set price thresholds, or filter by availability so only the products you want to promote appear in your social catalogs.