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Sell from Shopware 5 to Zalando Partner Program — Seamlessly connected

You want to connect your Shopware 5 store to Zalando Partner Program — quickly, reliably, and without technical hassle. Koongo makes that connection seamless, so your products, inventory, and orders stay perfectly in sync.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Shopware 5 + Zalando Partner Program integration?

Koongo enables seamless data exchange between your Shopware 5 store and Zalando Partner Program — allowing you to sync product listings, automate inventory updates, and keep your product information consistent across platforms. All without manual work.

If you're selling on a marketplace, Koongo also lets you import orders directly into your store backend and manage them from one place.

With just a few clicks, you can launch your product listings, keep stock levels accurate, and stay compliant with Zalando Partner Program requirements — saving time and avoiding costly errors.

Key Benefits:

What it takes to sell on Zalando - and where merchants self-qualify

Europe's largest fashion marketplace Zalando is Europe's largest pure-play fashion e-commerce platform, with roughly 50 million active customers. It's premium-leaning and fashion-focused - not a horizontal marketplace, but fashion only. That makes it a strong fit for fashion brands and a poor one for general retail.

Multi-country reach by default Zalando ships across most of Europe - Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Belgium, Poland, the Czech Republic, Sweden, and Denmark, plus growth markets. A brand approved by Zalando typically gets multi-country reach by default.

The brand-approval gate Selling on Zalando is invitation-and-application based - Zalando approves your brand before you can list. This is the most important step to know about up front. If your brand isn't approved, no integration changes that, so it's worth confirming your fit here before anything else.

Fashion-specific listing requirements After approval, listings need fashion attributes - target gender, age group, material composition, garment fit, color family, size system per country - plus high-quality images on neutral backgrounds and an accurate EAN per variant. Koongo's Zalando Partner Product Feed maps these mandatory fields, including Model ID rules for size and color variations, through the Rules Editor and Category Mapping.

From signup to first Zalando Partner Program order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Shopware 5 store.
2
Set up the connection to Zalando Partner Program and automate your product listings — no manual work needed.
3
Start getting new sales from Zalando Partner Program. Track and manage your orders directly in your Shopware 5 store.

Why now? What’s at stake

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's Marketplace Manager uses a step-by-step wizard to set up the Shopware 5Zalando Partner Program connection. You configure your account, map your product attributes to Zalando Partner Program's requirements, and go live — no coding or manual data exports needed.
Zalando Partner Program requires EAN (barcode), brand, size, colour, category, and high-quality images for each product. Koongo's Rules Editor lets you map these directly from your Shopware 5 catalog and apply transformations — for example, standardising size formats or filling in missing brand values — before the data reaches Zalando Partner Program.
Koongo's inventory sync updates your stock levels across all connected channels whenever a sale happens. If a product sells on Zalando Partner Program, your Shopware 5 stock adjusts automatically — and vice versa. This prevents overselling without any manual intervention.
Zalando Partner Program orders are imported directly into Shopware 5 via Koongo's order sync. You manage fulfilment from your Shopware 5 store, just like any other order. No need to log into Zalando Partner Program separately to process orders.
Most merchants complete the initial setup in under an hour using Koongo's wizard. If your catalog needs attribute mapping or category adjustments, Koongo's support team can help you work through it — typically in a single session.
Yes. Koongo's free plan includes one marketplace connection, so you can connect Shopware 5 to Zalando Partner Program and test the integration before committing to a paid plan. No credit card is required to start. Paid plans with full sync features start from €24/month.
Zalando Partner Program listing rejections are usually caused by missing required attributes — most commonly EAN, brand, or category. Koongo flags these errors in your dashboard so you can correct them without going through Zalando Partner Program's interface directly. The Rules Editor also lets you set up automatic fixes for common data gaps.