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Promote from Shopify on Rakuten Advertising - Global Affiliate Reach, Automated

Getting your Shopify products in front of the right buyers through Rakuten Advertising's affiliate, display, and social channels requires a feed that meets exacting technical specs. Koongo generates that feed automatically and keeps it current - so your campaigns always run on accurate, up-to-date product data.

Rakuten Advertising Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Shopify
Rakuten Advertising

What is Shopify + Rakuten Advertising Integration?

Koongo connects your Shopify store to Rakuten Advertising by generating an XML product feed that meets Rakuten Advertising's technical requirements and refreshing it automatically. Product IDs, titles (up to 70 characters), descriptions, brands, categories, variant group IDs, product URLs, image URLs, prices, sale prices, availability, and GTIN codes are pulled from Shopify and structured into the format Rakuten Advertising requires - delivered in compressed format via SFTP or HTTP with UTF-8 encoding. Rakuten Advertising is a global affiliate and advertising network that gives your products exposure through affiliate, display, search, and social marketing channels. Unlike price-comparison platforms, Rakuten Advertising runs performance-driven campaigns with detailed analytics - so your spend goes to the product placements that are actually converting. Multiple feed versions are supported for different languages, currencies, or campaign segments. Koongo's Rules Editor lets you refine your Rakuten Advertising feed before it goes live. Map your Shopify categories to Rakuten Advertising's categorization requirements, add optional fields such as condition, gender, age group, and additional images, exclude low-margin products, or apply pricing adjustments. Once configured, the feed refreshes automatically so Rakuten Advertising always has your latest product data.

Key Benefits:

From signup to first Rakuten Advertising order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Shopify store.
2
Set up the connection to Rakuten Advertising and automate your product listings — no manual work needed.
3
Start getting new sales from Rakuten Advertising. Track and manage your orders directly in your Shopify store.

Why now? What’s at stake

If you connect Shopify to Rakuten Advertising with Koongo

  • Reach new customers instantly on Rakuten Advertising

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Shopify store via API and generates your Rakuten Advertising XML feed automatically. The feed is delivered in the format Rakuten Advertising requires - compressed, UTF-8 encoded - without any manual configuration on your end.
Mandatory fields include product ID, title (up to 70 characters), description, brand, category, variant group ID, product URL, image URL, price, sale price, availability, and GTIN (EAN or UPC). Optional fields - additional images, MPN, condition, gender, and age group - can also be included via Koongo's Rules Editor to improve ad targeting and performance.
Koongo refreshes your Rakuten Advertising feed automatically on a regular basis. When prices change, products go out of stock, or sale prices are updated in your Shopify store, the feed reflects those changes - helping you avoid disapproved ads, overselling, or mismatched pricing on Rakuten Advertising.
Yes. Rakuten Advertising supports multiple feed versions for different languages, currencies, or campaign segments. Koongo can generate separate feed outputs from your Shopify catalog to support different Rakuten Advertising campaigns or regional configurations.
Yes. Koongo offers a free plan with no credit card required. Connect your Shopify store, generate your Rakuten Advertising feed, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. Koongo's Rules Editor lets you filter your Shopify catalog before it feeds into Rakuten Advertising. Exclude low-margin products, focus on specific categories, or apply campaign-specific inclusion rules to make sure your Rakuten Advertising budget targets the right products.
Yes. Rakuten Advertising requires compliance with regional consumer and data privacy laws including GDPR and CCPA. A merchant account with Rakuten Advertising and approval for product feeds is also required before your feed can go live. Koongo ensures your feed is correctly formatted; regulatory compliance is your responsibility.

The connection between Shopify and Rakuten Advertising is ready for you

Start your free plan, connect your store, and begin selling on Rakuten Advertising today — all from your Shopify account, powered by Koongo.

Start selling on Rakuten Advertising from Shopify