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Promote from Lightspeed on Rakuten Advertising - Omnichannel Inventory, Accurate Campaigns

Your Lightspeed inventory moves across physical and online channels. When a product becomes unavailable, your Rakuten Advertising ads need to reflect that immediately - otherwise you're paying for placements that can't convert. Koongo keeps your Rakuten Advertising feed in sync with your live Lightspeed data automatically.

Rakuten Advertising Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Lightspeed
Rakuten Advertising

What is Lightspeed + Rakuten Advertising Integration?

Koongo connects your Lightspeed store to Rakuten Advertising by generating an XML product feed and refreshing it automatically. Product IDs, titles (up to 70 characters), descriptions, brands, categories, variant group IDs, URLs, image links, prices, sale prices, availability, and GTIN codes are pulled from your Lightspeed system and formatted into a compressed, UTF-8 encoded feed for delivery to Rakuten Advertising via SFTP or HTTP. Rakuten Advertising is a global affiliate and advertising network running performance-driven campaigns across affiliate, display, search, and social channels. For Lightspeed merchants managing omnichannel retail, availability accuracy is especially important - an ad placement that leads to an out-of-stock product wastes spend and damages the buyer experience. Koongo ensures your Rakuten Advertising feed reflects your current Lightspeed inventory at all times, regardless of where a stock change originates. Koongo's Rules Editor lets you control what enters your Rakuten Advertising feed. Map categories to Rakuten Advertising's requirements, add optional targeting fields like condition, gender, age group, and MPN, set stock-based inclusion rules, or generate separate feed versions for different markets or Rakuten Advertising campaign segments.

Key Benefits:

From signup to first Rakuten Advertising order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Lightspeed store.
2
Set up the connection to Rakuten Advertising and automate your product listings — no manual work needed.
3
Start getting new sales from Rakuten Advertising. Track and manage your orders directly in your Lightspeed store.

Why now? What’s at stake

If you connect Lightspeed to Rakuten Advertising with Koongo

  • Reach new customers instantly on Rakuten Advertising

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo connects to your Lightspeed store and handles all technical feed requirements - XML format, GZip compression, UTF-8 encoding, SFTP or HTTP delivery - automatically. Koongo's support team is available for setup guidance.
Required fields are product ID, title (up to 70 characters), description, brand, category, variant group ID, product URL, image URL, price, sale price, availability, and GTIN. Optional fields - additional images, MPN, condition, gender, and age group - can be added through Koongo's Rules Editor to improve ad targeting on Rakuten Advertising.
Koongo reads product and inventory data from your Lightspeed system and automatically refreshes your Rakuten Advertising feed on a regular basis. Stock changes from any channel - in-store or online - appear in your Rakuten Advertising feed without manual action, preventing wasted spend on unavailable products.
Yes. Rakuten Advertising supports multiple feed versions for different languages, currencies, or campaign segments. Koongo can produce separate feed outputs from your Lightspeed catalog to support different Rakuten Advertising campaign configurations or regional markets.
Yes. Koongo's free plan has no credit card requirement. Connect your Lightspeed store and test the Rakuten Advertising feed integration before choosing a paid plan. Paid plans start from €24/month.
Yes. Koongo's Rules Editor lets you map your Lightspeed product categories to Rakuten Advertising's categorization requirements. Accurate mapping ensures your products reach the right affiliate and advertising placements within Rakuten Advertising's publisher network.
Yes. Rakuten Advertising requires compliance with regional data privacy laws including GDPR and CCPA. A merchant account with Rakuten Advertising and product feed approval are required before campaigns go live. Koongo formats your feed correctly; regulatory compliance is your responsibility.

The connection between Lightspeed and Rakuten Advertising is ready for you

Start your free plan, connect your store, and begin selling on Rakuten Advertising today — all from your Lightspeed account, powered by Koongo.

Start selling on Rakuten Advertising from Lightspeed