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Connect Custom Platform to Zalando Connected Retail and Sell on Major Marketplaces

Selling on Zalando Connected Retail from a custom or non-standard store means keeping listings, inventory, and orders in sync across each marketplace. Koongo's wizard connects any store setup, automates your listings, syncs inventory, and imports orders into your order management system.

Zalando Connected Retail Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Zalando Connected Retail

What is Custom Platform + Zalando Connected Retail Integration?

Koongo connects your Custom Platform to Zalando Connected Retail, syncing your listings, inventory, and orders so you can sell on major marketplaces from one place. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo connects your product data to each marketplace, where shoppers browse and buy directly. Koongo's integration wizard guides you through setup step by step - connecting your store, configuring product settings, order synchronization, and data submission, with no coding needed. Each marketplace has its own categories and requirements, and Koongo's Category Mapping aligns your data to meet each one's specifications. Koongo also offers predefined templates that simplify setup for custom environments. Once your listings are live, Zalando Connected Retail orders are imported into your order management system and inventory stays synced in near real-time, with Koongo's Rules Editor letting you refine product data and pricing per marketplace.

Key Benefits:

What it takes to sell on Zalando - and where merchants self-qualify

Europe's largest fashion marketplace Zalando is Europe's largest pure-play fashion e-commerce platform, with roughly 50 million active customers. It's premium-leaning and fashion-focused - not a horizontal marketplace, but fashion only. That makes it a strong fit for fashion brands and a poor one for general retail.

Multi-country reach by default Zalando ships across most of Europe - Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Belgium, Poland, the Czech Republic, Sweden, and Denmark, plus growth markets. A brand approved by Zalando typically gets multi-country reach by default.

The brand-approval gate Selling on Zalando is invitation-and-application based - Zalando approves your brand before you can list. This is the most important step to know about up front. If your brand isn't approved, no integration changes that, so it's worth confirming your fit here before anything else.

Fashion-specific listing requirements After approval, listings need fashion attributes - target gender, age group, material composition, garment fit, color family, size system per country - plus high-quality images on neutral backgrounds and an accurate EAN per variant. Koongo's Zalando Partner Product Feed maps these mandatory fields, including Model ID rules for size and color variations, through the Rules Editor and Category Mapping.

From signup to first Zalando Connected Retail order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Zalando Connected Retail and automate your product listings — no manual work needed.
3
Start getting new sales from Zalando Connected Retail. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo's integration wizard walks you through connecting your Custom Platform store to Zalando Connected Retail, configuring product settings, order synchronization, and data submission - no coding required.
Koongo connects Custom Platform to major Zalando Connected Retail including Amazon, eBay, Bol, Allegro, Zalando, Cdiscount, Fnac, and many more. From one connection, you can list, sync inventory, and manage orders across the marketplaces you choose.
Koongo keeps your inventory synced in near real-time between Custom Platform and your Zalando Connected Retail. When a product sells out in Custom Platform, your listings update automatically, reducing the risk of overselling across channels.
Yes. Koongo automatically imports your Zalando Connected Retail orders into your order management system and syncs your inventory. You handle marketplace orders alongside your regular Custom Platform orders, simplifying fulfillment from one place.
Yes. Each marketplace has its own categories, required attributes, and sometimes brand approval. Koongo's Rules Editor and Category Mapping align your Custom Platform data to each marketplace's requirements so your listings meet their specifications.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, set up your Zalando Connected Retail through the wizard, and explore the integration before upgrading. Paid plans start from €24/month.
Yes. From one Custom Platform connection, Koongo manages listings, inventory, and orders across multiple Zalando Connected Retail at the same time. The Rules Editor lets you tailor products and data per marketplace.

The connection between Custom Platform and Zalando Connected Retail is ready for you

Start your free plan, connect your store, and begin selling on Zalando Connected Retail today — all from your Custom Platform account, powered by Koongo.

Start selling on Zalando Connected Retail from Custom Platform