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Sell from Custom Platform to Yandex, a Top Russian Online Platform

Getting products from a custom or non-standard store into Yandex's comparison and search results requires a correctly formatted feed, including its native YML. Koongo provides the feed automation layer for any store setup - generating and refreshing your Yandex feed without manual work.

Yandex Detail Start Free Plan
*Free plan available. No credit card required. Paid plans from 24 EUR/month.
Custom Platform
Yandex

What is Custom Platform + Yandex Integration?

Koongo connects your Custom Platform to Yandex by generating a product feed and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data - titles, prices, availability, and images - into the format Yandex needs, including its native YML (Yandex Market Language). Yandex is one of Russia's top online platforms, with approximately 20 million users, offering price comparisons, reviews, and smart advertising to drive high-conversion traffic, plus curated listings and optimized search and display placements. Koongo also offers predefined feed templates that simplify setup for custom store environments. Koongo's Rules Editor and Category Mapping tools give you full control over your Yandex feed. Map product categories to Yandex's structure, filter which products are listed, apply pricing adjustments, or modify attribute values. All rules run automatically on every feed refresh after initial configuration.

Key Benefits:

From signup to first Yandex order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Yandex and automate your product listings — no manual work needed.
3
Start getting new sales from Yandex. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Yandex with Koongo

  • Reach new customers instantly on Yandex

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:

  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Custom Platform store and generates your Yandex product feed automatically. Once the feed is ready, you submit it to Yandex, and Koongo handles all subsequent updates.
You need a Yandex vendor account with verified business credentials, including VAT and legal status. Once that's in place, Koongo connects your Custom Platform store, generates your feed, and submits your products to Yandex.
Yandex accepts feeds in YML (Yandex Market Language), CSV, XML, or TXT format. Koongo generates your feed from your Custom Platform catalog in the format Yandex requires, including its native YML, so you don't need to handle the formatting yourself.
Koongo refreshes your Yandex feed automatically on a regular basis. When prices, stock levels, or product details change in your Custom Platform store, your feed reflects those updates - keeping your listings accurate for Yandex's shoppers.
Yes. Koongo's Rules Editor lets you filter your Custom Platform catalog before it feeds into Yandex. Exclude categories, set price thresholds, or filter by availability so only the right products appear in Yandex's comparison and search results.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, generate your Yandex feed, and explore the integration before upgrading. Paid plans start from €24/month.
Yandex offers price comparisons, reviews, and smart advertising to drive high-conversion traffic, and increases visibility through curated listings and optimized search and display placements. Koongo keeps your feed accurate so your products are well-positioned across those placements.

The connection between Custom Platform and Yandex is ready for you

Start your free plan, connect your store, and begin selling on Yandex today — all from your Custom Platform account, powered by Koongo.

Start selling on Yandex from Custom Platform