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Sell from Custom Platform on Yahoo, an Established E-commerce Platform

Getting products from a custom or non-standard store onto Yahoo requires a correctly structured feed that stays current. Koongo provides the feed automation layer for any store setup - generating and refreshing your Yahoo feed without manual work.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Custom Platform + Yahoo Integration?

Koongo connects your Custom Platform to Yahoo by generating a structured product feed and refreshing it automatically. Whether your store runs on a proprietary system, a headless setup, or a specialized platform, Koongo structures your product data into the format Yahoo needs, whether TXT, XML, CSV, JSON, or Google Sheets. Yahoo is an established e-commerce platform - formerly Yahoo Store, now under the Turbify brand - that enables sellers to launch and manage standalone webshops, with flexible infrastructure for merchandising, inventory control, and multichannel product distribution. Koongo also offers predefined feed templates that simplify setup for custom store environments. Koongo's Rules Editor and Category Mapping tools give you full control over your Yahoo feed. Map product categories to Yahoo's structure, filter which products are listed, apply pricing adjustments, or modify attribute values. All rules run automatically on every feed refresh after initial configuration.

Key Benefits:

From signup to first Yahoo order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Yahoo and automate your product listings — no manual work needed.
3
Start getting new sales from Yahoo. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Yahoo with Koongo
  • Reach new customers instantly on Yahoo

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

No developer needed. Koongo connects to your Custom Platform store and generates your Yahoo product feed automatically. Once the feed is ready, you submit it to Yahoo, and Koongo handles all subsequent updates.
You need a Yahoo Merchant Solutions account, now offered under the Turbify brand. Once that's in place, Koongo connects your Custom Platform store, generates your structured product feed, and submits your products to Yahoo.
Yahoo accepts structured product feeds in TXT, XML, CSV, JSON, or Google Sheets format. Koongo generates your feed from your Custom Platform catalog in the format Yahoo requires, so you don't need to handle the formatting yourself.
Koongo refreshes your Yahoo feed automatically on a regular basis. When prices, stock levels, or product details change in your Custom Platform store, your feed reflects those updates - keeping your Yahoo listings accurate.
Yes. Koongo's Rules Editor lets you filter your Custom Platform catalog before it feeds into Yahoo. Exclude categories, set price thresholds, or filter by availability so only the right products appear on Yahoo.
Yes. Koongo offers a free plan with no credit card required. You can connect your Custom Platform store, generate your Yahoo feed, and explore the integration before upgrading. Paid plans start from €24/month.
Yahoo is an established e-commerce platform - formerly Yahoo Store - offering flexible infrastructure for merchandising, inventory control, and multichannel product distribution. Koongo keeps your product data accurate so you can manage your Yahoo presence and distribute across connected channels.