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Sell From Custom Platform To Twenga - No Custom Feed Building

Building your own feed connector for a global price comparison engine usually means custom development. Koongo builds your Twenga feed from your product data instead.

*Free plan available. No credit card required. Paid plans from 24 EUR/month.

What is Custom Platform + Twenga Integration?

Whatever system powers your Custom Platform store, Koongo turns your product data into a feed built for Twenga, without you building a custom connector. Titles, descriptions, and pricing convert automatically into the format Twenga requires. Twenga requires you to register a merchant account to access its feed services and advertising tools. Once arranged, Koongo's feed manager creates and maintains that file using predefined templates that work for any custom-built system. Twenga is a leading global price comparison engine and CSS partner, active in 16+ countries, regardless of what system runs your store, with free basic listings and optional CPC-based advertising.

Key Benefits:

From signup to first Twenga order in 3 steps

1
Create your Koongo account, start your free plan, and connect your Custom Platform store.
2
Set up the connection to Twenga and automate your product listings — no manual work needed.
3
Start getting new sales from Twenga. Track and manage your orders directly in your Custom Platform store.

Why now? What’s at stake

If you connect Custom Platform to Twenga with Koongo
  • Reach new customers instantly on Twenga

  • Increase product visibility and boost sales

  • Avoid errors that cause listing rejections or overselling

  • Free up time and focus on growing your business

If you don’t automate this process:
  • Miss out on sales due to delayed updates

  • Risk overselling or violating platform policies

  • Spend hours manually fixing product or order issues

  • Let competitors list faster and sell more

FAQs

Yes. Koongo's feed manager uses predefined templates to build your Twenga feed from your product data, without you writing a custom connector.
Twenga requires you to register a merchant account to access its feed services and advertising tools, plus a feed that's UTF-8 encoded in XML, CSV, or TXT format, accessible via HTTPS or FTP.
Koongo refreshes your Twenga feed regularly, based on the product data it receives from your Custom Platform system, without you rebuilding the export by hand.
Setup is straightforward - Koongo's predefined templates handle the Twenga formatting, so you're not starting from a blank page even with a custom system.
Not necessarily. Twenga offers free basic listings, with the option to upgrade through CPC-based advertising. Koongo's own plans are separate, starting free with paid tiers from €24 per month.
Twenga is a CSS partner, meaning it's an approved alternative for running Google Shopping campaigns. Shopping Push is Twenga's own digital advertising product, giving a custom-built Custom Platform store visibility on Google and Bing.